NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example. Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles.

Employee 217

Employee Leadership Crisis Management Viral 217

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 83

Social Media Media Viral Tools 83