Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

PR in High Definition

OCTOBER 28, 2021

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. Quite a scary thought! To quote Ready Player One: “I never felt at home in the real world.

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. 3) Connect: beyond a media contact database.

Software 115

Software Tools Publicity System 115

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: There’s no point having a crisis plan on, on the hoof, and generating on the hoof, you’ve got to have it ready.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt.

Company 110

Company Apparel Airlines Crisis Communications 110

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” When it comes to a brand reputation crisis, digital media is the great leveler. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. The larger point is what I stress with my clients: Crisis reveals character.

Crisis 63

Crisis Marketing Training Employee 63

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

MaccaPR

MAY 6, 2015

So what can your marketing team learn from Fiorina’s head-smacking domain name fail and earlier domain name stumbles by Ted Cruz and Jeb Bush (which we addressed in Part I of this special two-part MaccaPR series) - even if you’re battling for supremacy on retail shelves, rather than the White House?

Marketing 48

Marketing Crisis Google Government 48