Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. People in the crisis plan!

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Twitter Crisis Communications Crisis System 212

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. But, we imagine they truly rubbed their hands with glee as they absolutely dominated Twitter in April during the ever so famous, Colin Vs Cuthbert trial. Then came the hilarious twitter ‘brandter’, which attracted thousands of likes and retweets.

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Crisis Crisis Management Instagram Social Media 146

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

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Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. To its credit, the social media manager for Duolingo posted a heartfelt apology. Yes, social media pushback can be constructive, yet it often spins out of control.

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Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The story was nearly lost amid more urgent headlines, but its ripple effect may continue.

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Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

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Crisis Airlines Crisis Communications Social Media 84

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight. Her handling of the situation was right from the crisis management playbook. And the fight lives on today.

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Crisis Management Insurance Insurance Crisis 218

Melissa Agnes

MARCH 14, 2015

million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Within this episode of The Crisis Intelligence Podcast, I chat with Dave about his experience with United Breaks Guitars, what it meant, new developments that it may have helped manifest (i.e.:

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Airlines Crisis Management Transportation Crisis 113

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

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Publicity Handbook Ethics Study 170

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight. Her handling of the situation was right from the crisis management playbook. And the fight lives on today.

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Crisis Management Insurance Insurance Crisis 156

Cision

DECEMBER 4, 2017

Fortunately, the GitLab team had already rolled out a crisis management plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees.

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Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan.

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Crisis How To Crisis Management Crisis Communications 62

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Predictive Alerts. Predictive Planning.

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Media Data Reddit Crisis 88

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

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Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

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Social Media Trends Media Instagram 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. SoMe = Facebook, Twitter, YouTube.

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ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Remember Gettr, the oddly named Twitter-killer helmed by former Trump advisor Jason Miller? But last year most people who heard about Gettr did so on Twitter, and the tweets weren’t nice. Billionaire Astronauts.

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Facebook Crisis Employee Government 310

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Sales are up.

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Brand Branding Employee Data 231

Prohibition

JANUARY 24, 2022

Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.

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Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

NOVEMBER 8, 2015

It’s part of our relationship with the public and where the majority of crisis management takes place. If you are a social media user, what you learn as a consumer can directly apply to client work. As a consumer, I’ve come to realize that I expect an almost-instant response on social media.

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Social Media Media Customer Service Resources 100

Prohibition

AUGUST 4, 2021

Online Brand Reputation Management is now one of the most important tools for business today. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., managing your reputation has become an all-encompassing affair that businesses can no longer ignore. Review Management. Owned Media.

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Reputation Brand Branding SEO 62

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

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Ethics Social Media Local Corporate 64

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

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Social Media Media Customer Service Radio 105

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Crisis Management Effectiveness : Impact of PR efforts in crises. In particular, short form videos are booming in PR trends. and Salesforce.

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Trends YouTube Video Social Media 105

Prohibition

AUGUST 19, 2021

As such, online reputation management is particularly important if you have received negative press or if previous social media posts are coming back to haunt you. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations. Financial impact of CEO reputation Management.

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Reputation Google Crisis Management Engineering 118

Melissa Agnes

DECEMBER 28, 2014

Typically, the only technical personnel are IT specialists who have little to no experience in these issues and are totally consumed with IT functions and possibly cyber security. Follow Melissa on Twitter: @melissa_agnes. Learn more about Agnes + Day, The Crisis Intelligence Firm. Have questions, comments or suggestions?

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Crisis LinkedIn Crisis Management Technology 100

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. That’s the reason consumers and professionals are turning to online communities.

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Marketing Content Marketing Data Social Media 192

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. Have you ever had to deal with a major brand crisis for any of your clients? What has stayed the same?

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Tourism Travel Conference Crisis 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”.

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Marketing Content Marketing Crisis Management Data 104

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. This generates a perspective almost entirely wrapped around Twitter, which has a limited user base and where 10% of accounts create 80% of the Tweets. Navigate with Confidence.

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Crisis Reddit Reputation Tools 158

Barokas

MAY 3, 2017

While Pepsi’s ad was intended to reach millennials, reactions on Twitter (largely from their target audience) were swift and fierce, as a slew of Tweets accused Pepsi of appropriating the Black Lives Matter movement for profit. Bernice King, the youngest daughter of Dr. Martin Luther King Jr.,

Social Media 60

Social Media Airlines Media Viral 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. Google Fact Check.

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Google Digital PR Mobile SEO 259

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct. Digital Marketing Pioneer.

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Conference Crisis Management Survey Big Data 66

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Podcasts are great for businesses to reach greater, untapped audiences. Focus on Client Communication.

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Tourism Radio Travel Social Media 186

Prohibition

MAY 15, 2020

Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after.

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Crisis Government Social Media Reputation 71

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Follow him on Twitter @nbell94102.

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Employee Journalism Data Technology 80

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. What role does social media play in reputation and crisis management today? Personal recommendations have always been the most reliable source of information for consumers. You’ve also worked as a reporter. Don’t waste their time.

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Crisis Reputation Study Social Media 0