Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Sales are up.

Brand 231

Brand Branding Employee Data 231

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Influencer detection and customer relationship management. Product and innovation management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Crisis Management Effectiveness : Impact of PR efforts in crises. Offer exceptional and empathetic customer service. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Prohibition

JANUARY 24, 2022

Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Relentless focus on the customer . Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Follow him on Twitter @nbell94102.

Employee 80

Employee Journalism Data Technology 80

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. People aren’t consuming news reports like they did 20, 30 years ago. David Oates, you can find me on LinkedIn and Facebook and in Twitter.

Crisis 78

Crisis Local Facebook Social Media 78