ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight. Her handling of the situation was right from the crisis management playbook. And the fight lives on today.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Sales are up.

Brand 231

Brand Branding Employee Data 231

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”.

Social Media 62

Social Media Trends Media Instagram 62

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

Ethics 64

Ethics Social Media Local Corporate 64

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. If you are a social media user, what you learn as a consumer can directly apply to client work. Likewise for Twitter.

Social Media 100

Social Media Media Customer Service Resources 100

Prohibition

AUGUST 19, 2021

Personal reputation management isn’t just for celebrities. Managing and maintaining your online brand is a necessity for everyone. Corporate recruiters often blacklist individuals with negative reputations. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 24, 2022

Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

AUGUST 4, 2021

Online Brand Reputation Management is now one of the most important tools for business today. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., managing your reputation has become an all-encompassing affair that businesses can no longer ignore. Review Management. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Melissa Agnes

DECEMBER 28, 2014

Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Subscribe via email.

Crisis 100

Crisis LinkedIn Crisis Management Technology 100

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Have you ever had to deal with a major brand crisis for any of your clients? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Follow him on Twitter @nbell94102.

Employee 80

Employee Journalism Data Technology 80

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Podcasts are great for businesses to reach greater, untapped audiences. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I’m on the front lines helping drive messaging, strategy and crisis management. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts.

Social Media 102

Social Media Media Corporate Resources 102

Critical Mention

FEBRUARY 20, 2020

Reputations can be formed throughout the entire consumer journey. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers. Local & International Contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. Twitter paid amplification? All communication teams are striving for the attention of the fickle consumer. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

How To 60

How To Software System Employee 60

Communications Conversations

MAY 13, 2015

Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. And, I wanted to expand the scope.

Groups 60

Groups Internal International Conference 60