Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. It’s even worse when a brand ignores the context.

Construction 385

Construction Crisis Social Media Reputation 385

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. You can find him on Twitter: @AviNair52. HugOps [link].

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Crisis Brand Branding How To 271

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While Pepsi’s ad was intended to reach millennials, reactions on Twitter (largely from their target audience) were swift and fierce, as a slew of Tweets accused Pepsi of appropriating the Black Lives Matter movement for profit.

Social Media 60

Social Media Airlines Media Viral 60