5W PR

AUGUST 16, 2020

In a world where today’s COVID-19 crisis is much bigger than the brand but can have a tremendous effect on its business and operations, it’s highly advisable and not too late to craft and employ a social media crisis management strategy. The pandemic has created stress and hardship for consumers and brands alike.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Learn, learn, learn.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Shift Communications

JULY 24, 2017

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity.

Case Study 94

Case Study Crisis Management Crisis Study 94

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Agility PR Solutions

JUNE 1, 2021

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. Because the PR industry is struggling.

Crisis Management 170

Crisis Management Communications Crisis Consumer 170

Wadds Inc.

FEBRUARY 15, 2023

The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Prohibition

AUGUST 24, 2023

These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Melissa Agnes

FEBRUARY 28, 2019

A common fear when it comes to issue and crisis management is the uncertainty around virality. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Which makes sense. But what if I told you that it doesn’t have to catch you by surprise?

Viral 179

Viral How To Crisis Management Crisis 179

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Buchanan PR

APRIL 17, 2024

Effective digital communication involves real-time monitoring for immediate responses and crisis management coupled with nuanced insights gained through social media listening. Strong social media strategy includes keeping a watchful eye on metrics but also actively engaging with the broader online community.

Social Media 91

Social Media Trends Crisis Management Tools 91

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. You need instant results.

Agency 333

Agency Internal International Resources 333

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Axia PR

AUGUST 14, 2022

Many people think of public relations as just crisis management and a simplified form of marketing. This can persuade consumers to purchase your product or service and spread your company’s name. PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.

Crisis Management 62

Crisis Management Sports Marketing Measurement 62

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Generative AI tools such as Hootsuite and Sprout Social can automatically manage social media tasks such as scheduling posts and analyzing engagement metrics.

Technology 124

Technology Crisis Management Social Media Training 124

Melissa Agnes

APRIL 3, 2014

Crisis avoidance vs. crisis management. We know crisis prevention is a much better option than crisis management. The idea is not to confuse the two groups and above all, not to become the focus of the revolution. You do this daily by having great operations and strong relations with your neighbours.

Crisis 234

Crisis Strategy Crisis Management Groups 234

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. When consumers decide that a product is dangerous, it’s usually more effective to address the concerns rather than to argue with the public and get defensive. Why it’s important to prepare for a PR crisis. 11 Steps For Crisis Management.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 168

Crisis Crisis Management Employee Retail 168

Norton's Notes

OCTOBER 18, 2016

It has been a truly torrid couple of weeks for consumer giants Samsung. It’s important to note that an incident like this isn’t the first time consumer electronics have been a bit of a disaster. And here in this reference lies the crucial point: Consumers often have short memories if crisis management is executed brilliantly.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

5W PR

JULY 1, 2019

One of the cornerstones of crisis management is the ability to be transparent and take ownership. This, more than almost anything else, has the power to make or break the success of the crisis management protocol. Because consumers want transparency. Why is this so important? Don’t Place Blame.

Crisis Communications 68

Crisis Communications Crisis Crisis Management Communications 68

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The story was nearly lost amid more urgent headlines, but its ripple effect may continue.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Melissa Agnes

APRIL 16, 2018

The exercise is as follows: Ask each member of management what type of risk or crisis scenario keeps them up at night. Then, using some of the crisis management challenges we discuss in chapter two, present them with the obstacles the organization would be faced with in the event of these scenarios.

Internal 133

Internal International Crisis Exercises 133

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided.

Publicity 62

Publicity Brand Branding SEO 62

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

Data 148

Data Crisis Corporate Crisis Management 148

Melissa Agnes

JANUARY 24, 2018

There’s too much (disgusting) risk involved with the potential of used makeup – risk that can impact our health as consumers – for the doubt not to be planted. In other words, it is a likely issue-scenario for Ulta Beauty, as well as other cosmetic and consumer goods organizations (ahem, maybe yours?).

Brand 145

Brand Branding Crisis Management Employee 145

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

David PR Group

APRIL 4, 2024

Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions. However, Boeing’s situation is a stark outlier, necessitating a radical reevaluation of its crisis management approach.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Melissa Agnes

MARCH 14, 2015

million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. Within this episode of The Crisis Intelligence Podcast, I chat with Dave about his experience with United Breaks Guitars, what it meant, new developments that it may have helped manifest (i.e.:

Airlines 113

Airlines Crisis Management Transportation Crisis 113

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. The way we consumer news and other content has changed drastically, so successful promotion of earned media is essential to success. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 105

Marketing Newspapers Print Local 105

Prohibition

JULY 7, 2023

The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust. How do you handle crisis situations?

Agency 62

Agency Case Study How To Crisis 62