ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

Business Wire

JUNE 23, 2020

Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. She also spent 20 years at The Globe and Mail as a columnist and associate managing editor of the Report on Business.

Report 64

Report Creativity Blogging Consumer 64

ImPRessions - Crenshaw Communications

MAY 22, 2023

Before her role at Crenshaw, Mez covered diverse aspects of the digital economy, programmatic ad buying, media, and tech as an ad tech reporter at Adweek. PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive.

Agency 156

Agency Communications B2B Enterprise 156

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. Visualized Reports. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Relationship building takes time. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 7, 2023

With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. Visualized Reports. So Much Data. Glad you asked.

Report 52

Report Data SEO Analytics 52

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app.

Brand 133

Brand Branding Film Insurance 133

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. How soon is too soon, though? Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. Mike Falkow is the Creative Director of Meritus Media Inc. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). If there’s anything marketing has a lot of, then it’s metrics.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much.

Interviews 284

Interviews Radio Small Business Pitching 284

Agility PR Solutions

APRIL 19, 2020

The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from creative consultancy Lippincott reveals. Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants?

Measurement 91

Measurement Brand Branding Creativity 91

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 132

Survey Social Media Brand Branding 132

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 6) REVISE YOUR AD COPY.

Facebook 110

Facebook Advertising Advertising Creativity 110

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. This is likely to be most applicable to agencies in the creative and professional services sector. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. Social media marketing and PR have recently become inseparable. All promotion isn’t equal. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. million, per the latest research from Kantar (Please note that dollar amounts are different from previous year reports due to a methodology change in the underlying source data.) Does the audience actually watch the ads?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 18% of reporters say they get their news from Twitter – that’s about one in five. click image for higher resolution).

B2B 103

B2B Twitter Brand Branding 103

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

Konnect Agency

MAY 11, 2022

Optimization: Depending on overall goals, a paid social strategist can provide the best type of campaign optimization for your needs— from link click campaigns that drive traffic to your website, to lead generation campaigns that connect you directly to your consumer. How do they consume their information? What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […].

YouTube 99

YouTube Facebook Creativity Social Media 99

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. This is especially true as we all gear up for a year marked by continued inflation, a recession and overall declining consumer confidence.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Reporters and other audiences have keen BS detectors, and overused, sensational language doesn’t persuade; in fact, it undermines credibility.

Writing 147

Writing Storytelling Pitching Creativity 147

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Read on to find out. which greatly enhances trust.

Social Media 63

Social Media Video Viral Brand 63