Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Cision

AUGUST 29, 2015

Here’s what to look at to determine if your podcast strategy is really working: 1. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Images: Paul Mason , Sören ( Creative Commons ). Downloads & Listeners. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. What quantifiable value do they have as part of the business strategy? How do they consume content? Want to improve PR measurement?

Measurement 120

Measurement Data Tools Instagram 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? Your video marketing strategy should align with your business goals and strategy.

Video 120

Video Strategy Marketing YouTube 120

5W PR

NOVEMBER 9, 2023

The traditional TV advertising landscape is undergoing transformation, and the transition to new currency measurement methods isn’t as simple as flipping a switch. The ability to gather real-time data on viewership, engagement, and conversion is changing the way campaigns are measured and optimized.

Trends 78

Trends Retail Advertising Advertising 78

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Inbound Links. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 86

Social Media Media Mobile SEO 86

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Stern + Associates

JULY 18, 2023

His research examines the effects of information technologies on business strategy, productivity, performance, digital commerce , and intangible assets. The solution he proposes is a new economic measure, GDP-B: which provides a measure of the benefits of digital goods and services, not simply the cost.

Technology 76

Technology Measurement Government Policies 76

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Read on to find out. which greatly enhances trust.

Social Media 63

Social Media Video Viral Brand 63

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? A communications strategy can then be developed around these objectives. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 85

Sports Television Advertising Advertising 85

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Measurement 56

Measurement Storytelling Data Technology 56

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Brand 62

Brand Branding Reputation Consumer 62

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. HubSpot Content Strategy Tool. Don't worry: We're only human. MarketMuse.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. Developing a content strategy or lead nurturing program.

Agency 74

Agency Marketing Internal International 74

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What are some of the key components of a successful marketing strategy? Why is measurement and analytics such a difficult area for marketers? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Once you map out a goal for the campaign, you can choose a strategy to use. Find Creative Angles. You also need to set a realistic, time-based goal.

Creativity 111

Creativity Data Measurement Product Launch 111

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) – Elizabeth, Associate Vice President, B2B Tech Team.

Advertising 89

Advertising Advertising B2B Creativity 89

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. Performance Communications trades out watered-down objectives and general awareness strategies for hyper-targeted PR programming. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR? lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96