Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok!

Strategy 97

Strategy Marketing Guidelines Creativity 97

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. The Benefits of Knowing Your Poker Face. The Explorer. While Uber, for example, is spending $1.8

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. UGC can also help you establish your brand as an authority in your industry. This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? And yes, I am a Barbie that is powered by coffee!

SMB 52

SMB Viral Creativity Course 52

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. It can take time and research to unlock all the best ways to stay abreast of industry context. You just have to work at it, day in and day out.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Using strong imagery and visual creatives can really do the talking and work wonders for content. — GeniePoint (@GeniePointEV) February 17, 2022.

Social Media 71

Social Media B2C Viral Trends 71

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. To maintain credibility, you must be able to call BS when there’s BS and use impartial and critical observations of the industry, and celebrate when it’s done right.

Report 225

Report Media Advertising Advertising 225

Buzzstream

MAY 19, 2022

Some only need to be updated once per year (sometimes quarterly, depending on the industry). Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You can also go with keywords like: YOUR INDUSTRY + trends. YOUR INDUSTRY + facts. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. Paul: Consumers have tried to educate themselves in this new world. Talking Points. That’s a new world. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Content Analysis Report: Dive into a domain, topic or piece of content to find average shares by network or content type, how it compares to other content in that industry, related popular topics and more. Viral Content Buzz.

Tools 72

Tools Viral Engineering Comparison 72

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What have you seen lately? That’s a good question.

Internal 118

Internal International Insurance Insurance 118

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data!

Print 60

Print Media Travel Wireless 60

Buzzstream

DECEMBER 17, 2020

During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? We will also plan interviews in order to ensure that the company ends the crisis on a positive note by keeping consumer loyalty and shareholder and investor trust. They’re very diverse from a myriad of industries and includes domestic and global companies as well.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. Guest Post by Taral Patel.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28