Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. We hop from one site to an app, and from one social media platform to the next. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Prominent publications like Nikkei Business, Weekly Diamond, and Toyo Keizai, available in both print and online formats, collectively encompass 65% of the business media landscape.

Marketing 106

Marketing Newspapers Print Local 106

Cision

NOVEMBER 18, 2015

Social Media Week 2015 kicked off bright and early on Monday, November 16 across three cities: Chicago, Mumbai and Santiago. Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Quick reactions, humanity, and creativity rule the day: 1.

Trends 120

Trends Sports Travel Social Media 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Mindful Marketing

AUGUST 10, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? ” Several students immediately yelled “Yes!”

Video 106

Video Social Media Creativity Mobile 106

Cision

NOVEMBER 22, 2017

Following the standards of engagement for each ambassador’s audience and keeping them consistent yielded incredibly strong quantitative results and millions of downloads for Amazon’s new photo storage application. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. The app (previously Bytedance) has grown steadily after acquiring its U.S.-based

Viral 52

Viral Video Social Media Creativity 52

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends.

Trends 120

Trends Leadership Small Business Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

Beyond PR

APRIL 19, 2018

Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. Download our free guide, How to Succeed With Influencer Marketing! Standing out in a sea of noise has become incredibly difficult. Want to earn results with influencers? Just about everyone.

Video 63

Video Marketing Creativity Consumer 63

Shift Communications

NOVEMBER 19, 2014

We downloaded the app anyway, and before we knew it, we were hooked. At this time, Snapchat was solely consumer-user friendly. Taco Bell absolutely kills it on social, and that includes Snapchat. They were one of the earliest users of the platform, and they consistently come up with creative videos and images to engage fans.

Brand 148

Brand Branding Sports B2B 148

Beyond PR

NOVEMBER 18, 2016

The holiday season offers an excellent opportunity for brands to showcase their creativity by publishing content focused around the occasion and aligned with your holiday promotions. Be creative in your marketing strategy to maximize participation. “But solving hunger isn’t something we can do on our own.

Social Media 40

Social Media Media Resources Creativity 40

The Resolution Blog

MARCH 25, 2019

With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until Just plug in a topic you want to find influencers for and you’re instantly presented with a list of key people, along with how many social media followers they have.

Tools 120

Tools Google Social Media Writing 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. As technology offerings continue to advance, consumers expectations will also evolve. million people traveling daily.

Travel 120

Travel Technology Airlines Wireless 120

Konnect Agency

FEBRUARY 26, 2021

Taylor’s extremely strategic decision to announce Folklore a mere few hours before the album dropped, paired with the call-to-action to download at midnight created a literal global craze. Content is everything that touches the consumer. Examples of owned content are the images and content that you publish on your social channels.

Brand 52

Brand Branding Marketing Storytelling 52

The Resolution Blog

OCTOBER 4, 2019

However, Jerrid explains that we’re seeing a lean towards other metrics, like social media shares, likes, and views. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. we only have to look at the AVE controversy to know this.

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Download #prStack now. His creativity is out of this world so we’re taking notes! Automated insight from excel spreadsheets? We love [link].

eBook 120

eBook Google Tools Analytics 120

PR Fuel

SEPTEMBER 16, 2021

Certain products require time, thought, and consideration on the part of the consumer. Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. Download the app. Share on social media. Contact us.

Writing 91

Writing Resources Social Media Creativity 91

Konnect Agency

FEBRUARY 26, 2021

Ahead of the update, slated to rollout early spring 2021, all advertisers should understand how these changes will directly impact digital marketing and pivot their social media strategy accordingly. In advance, download your historic data for both windows (28-day and 7-day) and also 28-day clickthrough.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

DECEMBER 2, 2016

Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Brand Branding 120

Karen Freberg

SEPTEMBER 9, 2019

When you teach and consult in social media, there is always something new and fun to discuss with your students, colleagues, and clients. In social media, we always say we have to go where our audiences are, and determine if it is an appropriate venue for us to participate and engage with users there.

Case Study 49

Case Study YouTube Video Trends 49

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Conversion Rate. Audience Demographics.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48