PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? This begins with your employees, as well as with shared experiences. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth. Extraverts get their energy from interaction with people and the external world.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Communications Conversations

DECEMBER 7, 2021

And, they take time and energy away from teams that are already stretched to the max. 6: Review your leaders, employees on social media. What’s not working: Shared posts from the corporate account. #7: It can be a time-consuming process, which is why companies hire people like me. You’re not alone. What isn’t?

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Avoid using dry corporate remarks while replying to people’s comments or questions. What is the Impact of Social Media on Public Relations? Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

DECEMBER 11, 2017

Medicare is a federally-run program, so in addition to understanding the need of agents and consumers, we also have to understand and adhere to the regulatory environment. I want them to see that they can make choices about where they spend their time and energy. Do you see this as a trend?

Insurance 60

Insurance Insurance Sports Groups 60

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. In fact, this strategy is especially useful for consumers that might have otherwise completely avoided this popular automaker. The popular streaming platform Netflix provides its employees with paid parental leave.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? We don’t know how our brains grew to consume 20% of all our energy. Was the coffee machine broken this morning?

Publicity 52

Publicity How To Industry Study 52

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68

Data Telecommunications Infographics Retail 68

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. Still, consumers who use smartphones, for example, see them in the same way — like smartphones. This is why corporate propaganda is virtually impossible today.

Corporate 59

Corporate Advertising Advertising Government 59

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. A study by SSRS in collaboration with the 4A’s found that 58 percent of consumers dislike when brands get political.

Brand 174

Brand Branding Fashion Advertising 174