ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years. How long have you been in journalism and how did you get started?

Engineering 77

Engineering Automotive Agriculture Media 77

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . The post Building a Media Strategy with Cassie Lawrence, JSA+Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

Pitching 215

Pitching Journalism Construction Writing 215

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Making something newsworthy means having a “real person” to interview. DIY project, construction).

Pitching 120

Pitching How To Brand Branding 120

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

Deirdre Breakenridge

NOVEMBER 23, 2016

For example, new books on PR, social media, strategic planning, influencers, etc., Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. I recently participated on a tech committee to help construct a survey for educators. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

MAY 10, 2016

Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. Be transparent.

Survey 120

Survey Data Nonprofit Construction 120

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. What does a job in PR involve?

Pitching 48

Pitching Media Film Enterprise 48

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. But recent experience working in a specific industry and knowledge of the media, analysts and competitors in the area is only part of the equation.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.

Agency 136

Agency Pitching Construction Print 136

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. If a company doesn’t seem to be listening, stakeholders will turn to the media or social channels to share their stories.

Corporate 108

Corporate Communications Crisis Management Crisis 108

ImPRessions - Crenshaw Communications

MARCH 17, 2017

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy? What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. It is critical for brands to recognize that in this day of social media when almost everyone has a smartphone you have to be authentic in your communications.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Dramatically increased media share of voice against competitors.

Survey 60

Survey Data Brand Branding 60

Cision

JULY 26, 2016

You need a combination of media, including paid, earned, owned and shared. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. You can’t just be in one place or media outlet and hope for the best.

Writing 120

Writing Engineering Journalism Analytics 120

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Prohibition PR handle media relations. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Maxim Behar

JULY 10, 2023

Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. Maxim: I've read 10,000 posts on social media. You can watch the whole interview here.

Energy 52

Energy Communications Construction Agriculture 52

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Be Careful with Social Media.

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Be Careful with Social Media.

Case Study 48

Case Study Interviews Study Social Media 48

ImPRessions - Crenshaw Communications

MARCH 7, 2017

A good place to start is American Public Media’s “The Moth” – true stories told live. These are raw personal narratives that can help anyone understand the construct of a good story. For media relations, surprising findings make the most compelling stories. The origin story isn’t the only story.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. People are bombarded all the time with messages, social media, emails, phone calls and more.

Crisis 120

Crisis Corporate Construction Communications 120

Shift Communications

DECEMBER 6, 2017

Received constructive feedback to a pitch from a handful of trusted reporters? Equally important, give a recommendation on how to tweak the pitch to land ink, include a draft of the new pitch in your note, and provide the new media pitching plan at the same time (see #2 and #3 above). Share it immediately with the client.

Agency 113

Agency Pitching Construction Trends 113

Maxim Behar

JULY 10, 2023

Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. Maxim: I've read 10,000 posts on social media. You can watch the whole interview here.

Energy 40

Energy Communications Construction Agriculture 40

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I was at a base and the issue was a construction project that had been broken out into several minor projects to keep it under a certain cost level.

Public Affairs 82

Public Affairs Ethics Social Media Government 82