Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Prohibition

JANUARY 30, 2019

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. Does the news agenda still play a role in PR?

Pitching 48

Pitching Media Film Enterprise 48

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Incorporating videos into your social media feeds certainly isn’t a new idea. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Does each social media platform require a different best practice for responding to haters?

Social Media 100

Social Media Groups Community Guidelines 100

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Inquire about the firm’s experience with social media crisis/ pr crisis scenarios. On Facebook or Twitter, reputations created over years may be crushed in minutes. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Be Careful with Social Media. Have an opinion but be constructive. In short everything online is usually screened – so you need to be aware of this.

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Be Careful with Social Media. Have an opinion but be constructive. In short everything online is usually screened – so you need to be aware of this.

Case Study 48

Case Study Interviews Study Social Media 48

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Social media as the new support group? Why: this woman is amazing.

Facebook 80

Facebook Twitter Measurement Blogging 80

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. The Results.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JANUARY 17, 2020

According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. Second, another big shift we’re starting to see is the move from public-facing social media to private social media. This is where social media is going. It’s a 5-7 year process.

Social Media 113

Social Media Instagram Construction Survey 113

PR Job Coach

MARCH 21, 2013

See “Constructing an elevator speech.” The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume.

Brand 165

Brand Branding Pinterest Insurance 165

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s Swamp AirBnb in the Scottish Highlands WHAT ARE YOU DOING IN MY SWAMP?

B2B 62

B2B B2C Instagram Construction 62

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine.

Google 119

Google Data Government Social Media 119

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Meta description.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. I just couldn’t see a theme to them all.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. I might even be wearing a sari. durgapuja [.]

Construction 58

Construction Tourism Measurement Blogging 58

Buzzstream

JUNE 30, 2021

I covered Showbiz news, which entailed covering any breaking celebrity stories from social media or sources (such as cheating scandals, breakups, pregnancies etc.). And I’m now going to take you through the three steps I try to follow when constructing subject lines: 1. Below, is what I would amend this with.

Writing 71

Writing Pitching Study Data 71

PR 20/20

SEPTEMBER 21, 2017

Facebook uses facial recognition to recommended who to tag in your photos. Construct buyer personas. Draft social media updates. Develop ad copy and creative. Test headlines, landing pages, images and creative. Schedule social shares. Back to Top. Artificial Intelligence Is Hiding in Plain Sight.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. This social media strategy template might be helpful when planning your content. Every piece of content has to thoughtfully constructed and delivered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. If it’s not working, get creative! A poorly constructed online press area will turn off many journalists, especially if finding contact information is difficult. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity.

Trends 78

Trends Social Media Community Viral 78