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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S. 6 attack on the U.S.

Report 176
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person.

Media 294
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Pride Month in a Year of Loathing: Allies Needed

PRSay

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. But the question is valid.

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4 Ways PR Pros Find Local Networking Opportunities

Cision

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Consider using Cision’s Help a Reporter Out (HARO) as a resource for networking. A great way to network with local influencers is to host your own event. Host an event.

Local 120
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Consider creating content that aligns with local trends and interests.

YouTube 98
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195