Stern + Associates

SEPTEMBER 29, 2022

Top foreign policy expert Anne-Marie Slaughter , former dean of Princeton University’s School of Public and International Affairs, brings an academic’s eye to the discussion on how organizations should take on cybersecurity. Azeem Azhar: Exponential Growth Means Exponential Threats.

Government 62

Government Policies Technology Internal 62

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Repurposing content and presentations slated for conferences that have been cancelled or postponed, so they can be leveraged in new ways that help drive business results. .

Communications 88

Communications Case Study Conference Resources 88

Sword and the Script

AUGUST 24, 2014

Last week, I found myself at an IT conference for the legal industry and one of the sessions focused on how to sell, or rather “market” IT project internally began with a quote I had never heard before and found it quite compelling. There is a profound difference between selling and marketing.

Marketing 116

Marketing Web Conference Internal 116

Stephen Waddington

MAY 4, 2019

Facebook’s big play at its F8 developer conference this year was privacy. The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” Black Lives Matter is an international movement which began within the African American community.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings.

Software 155

Software Tools Print Technology 155

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Home desks will be styled for video conference meetings.

Media 83

Media Crisis YouTube Television 83

PRSay

SEPTEMBER 10, 2019

This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. At the PRSA 2019 International Conference , Oct. Interested in learning more about visual storytelling?

Storytelling 136

Storytelling Video Strategy Analytics 136

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Their Telling Stories conference is an opportunity to gain feedback on early ideas for research projects and explore emerging research topics in PR. I’ve signed u ??

Survey 68

Survey Enterprise SEO Web 68

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. I’d add that visitors that walk the tradeshow floor often still like to have some in hand to place into their conference bags. 6) It’s important to build internal links. On and on the lists go….

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). In addition, most (62%) expect their digital budgets to grow in the next year. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

wiredPRworks

OCTOBER 16, 2018

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.

Brand 40

Brand Branding Fashion Social Media 40

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 40

Insurance Insurance Marketing Conference 40

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. It's almost here! Here's my press release. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Shift Communications

JANUARY 15, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. In this conversation, David discusses where he sees the future of marketing , and where sales and marketing professionals need to pay attention: Sales and marketing converge on the web, and it is content what drives them both. Who is David?

Marketing 60

Marketing Web Conference Consumer 60

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. 1) Overview of Notified.

Software 115

Software Tools Publicity System 115

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. The company’s client list covers a wide range of industries from Fortune 150 to startups.

Strategy 40

Strategy Marketing Social Media Internal 40

Communications Conversations

DECEMBER 13, 2016

I’d include impressions, engagement numbers and web data. We all know internal partners (and bosses) can start to tune us out over time. photo credit: European Parliament #PICsocial conference via photopin (license). Yep, a simple content audit twice a year could really keep you on the right path toward your annual goals.

Analysis 60

Analysis Meeting Social Media Web 60

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 102

Survey Report Media B2B 102

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

wiredPRworks

NOVEMBER 11, 2016

Here's a podcast that will fill you in and a conference that will bring you up to date. Thanks so much to Geno Prussakov for the opportunity to present ideas at the conference - and to Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence for being such fun hosts!! What do you need to know about #InfluencerMarketing?

How To 63

How To Brand Branding Local 63

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Everything about a relationship changes when you get off the conference call and out of the office. Is it time for that web analytics session? Again, there are myriad ways to share your wisdom and experience with others. Get out of the office.

Writing 149

Writing Education Pinterest Creativity 149

PR Fuel

JULY 26, 2020

An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. This can be done internally, to communicate important updates to staff, or externally, if you need to reach a wider group. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Sword and the Script

APRIL 30, 2019

SocialChorus is an employee communications platform that announced several new products at its customer conference. The report says: “A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee and review data that G2 Crowd has deemed influential in a company’s momentum.”.

Industry 87

Industry Media Technology Employee 87

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Cision announced its Q3 earnings earlier this month and the numbers looked better compared to the same period last year: Revenue grew 4.7% million; Operating income grew 46.3%

Data 88

Data Enterprise Survey Instagram 88

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it.

Survey 90

Survey Marketing Content Marketing Measurement 90

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Lost in Oculus at Web Summit. So who were the big winners in Dublin? I’d have to say that augmented/virtual reality (AR/VR) catalyzed the most conversations. I do know one thing.

Newspapers 28

Newspapers Film Journalism Web 28

Waxing UnLyrical

JANUARY 20, 2012

What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data.

Analytics 56

Analytics Google Measurement Web 56