ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

The Proactive Report

NOVEMBER 14, 2022

The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Wadds Inc.

MARCH 19, 2024

This a keynote that I gave to the CIPR Inside Conference this morning. It’s measured by means of employee engagement. I’ve already shared examples from today’s conference. Listening, planning and measurement have expanded in scope and usage. Data and insights are increasingly used to plan, design and measure our work.

Internal 78

Internal International Communications Employee 78

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates.

Reddit 179

Reddit Software B2B Technology 179

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Newsfile

APRIL 13, 2023

It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. Bombardier communicates positive financial results in the headline of its fourth quarter and 2022 full-year financial results. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Which social platform was used most?

Conference 120

Conference Social Media Measurement Financial 120

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Newsfile

OCTOBER 24, 2023

Q3 2023 Earnings Call [link] — Tesla (@Tesla) October 18, 2023 Tesla Q3 2023 Earnings Call on X Technically Prepare for Earnings Calls Consider the following points about your conference platform and technology. Strong Platform : Choose a reliable webcasting or conference platform.

Conference 52

Conference Government Retail Analytics 52

PR 20/20

MAY 9, 2023

Integration with payment gateways enables secure online payments, making it easier for members to renew their memberships and for associations to manage the financial aspects of their organization. Event Management: Many associations organize events, conferences, or webinars. But how can you know what’s working if you’re not measuring?

Strategy 81

Strategy Marketing Tools Report 81

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

PRSay

NOVEMBER 16, 2016

We also have contributed to the development of business leaders through our MBA program, added a new Associate membership level, increased sponsorship and attendance at regional conferences dedicated to lifelong learning, and seen one of the most successful International Conferences in recent years.

Privacy 60

Privacy Ethics Mobile Big Data 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Yes, they can help you add a financial value to your reporting. Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Proving the value of PR.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results? Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Stephen Waddington

MAY 19, 2020

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

SEO 142

SEO Content Marketing Marketing Software 142

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). At first, I labeled our new measurement practice, the “ Master of the Metrics.” Let’s go back to 1987. ” What did this mean?

Big Data 250

Big Data Data Education Internal 250

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers.

Marketing 87

Marketing B2B Advertising Advertising 87

Cision

NOVEMBER 20, 2015

Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Track competitors.

Media 120

Media Social Media Community Measurement 120

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. Here’s a taste of their talk.

Analytics 40

Analytics Crisis Data Measurement 40

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! We will respond to emails at 1am or a conference call at 10pm. How do you measure success? We offer a U.S.

Education 120

Education Measurement B2B Meeting 120

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Q: The 2018 PRSA conference is coming up in October in Austin. Anthony: I’m really looking forward to the conference. Q: What’s your day-to-day like as PRSA’s national chair?

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 2) Communicating the financial impact of marketing to the C-Suite. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy.

Study 120

Study Survey Infographics B2B 120

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Viral 76

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers.

Marketing 52

Marketing B2B Advertising Advertising 52

prTini

JULY 6, 2016

We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. As in the thud the binder makes when you put it on the conference room table! Believe it or not, that’s how we measured our success: how good is the client’s “thud factor”?

Conference 44

Conference B2B Retail Print 44

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. Financial transactions such as a round of funding or M&A. Learn more: press release , blog post. all 210 U.S.

Industry 93

Industry Media Technology Employee 93

PR Conversations

OCTOBER 28, 2014

Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111