Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

SEO 135

SEO Content Marketing Marketing Software 135

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Yes, they can help you add a financial value to your reporting. Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

Cision

NOVEMBER 20, 2015

Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. Measurement. Reputation as a destination for inspiration. There is size to their audience; they do have a financial force; and lastly, there is diversity to diversity. . Track competitors.

Media 120

Media Social Media Community Measurement 120

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

OCTOBER 28, 2014

Intangible assets include people , relationships , reputation …our territory. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., That is how large our contribution is. She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 178

Survey Marketing B2B Study 178

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. It’s proof that reputation can be destroyed in a day.

Analytics 40

Analytics Crisis Data Measurement 40

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour. A volunteer pitch that persuaded.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. As of last night, fans had donated just over $201,000. Lead by example.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Q: The 2018 PRSA conference is coming up in October in Austin. Anthony: I’m really looking forward to the conference. Q: What’s your day-to-day like as PRSA’s national chair?

Interviews 79

Interviews Ethics Conference Leadership 79

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. c) Donald Steel. But to publish quality content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Look at conference speakers and you’ll find lots of male leaders.

Social Media 120

Social Media Marketing Pinterest Media 120