Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Without further ado, we bring you part one of SHIFT’S “Future of Marketing” Video Series: Mark Schaefer.

Marketing 150

Marketing Conference Social Media Education 150

wiredPRworks

MARCH 23, 2022

Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 Jennifer Navarrete on Facebook. Barbara Rozgonyi on Facebook. She is a firm believer in the “Learn, Share, Grow” model popularized by Social Media Club.

Web 119

Web Transportation Social Media Community 119

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. And sure, their DreamForce conference is one of the more talked-about events each year. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past.

Journalism 148

Journalism Brand Branding Interviews 148

MaccaPR

DECEMBER 19, 2019

So what lessons can marketers and corporate communicators learn from Peloton’s campaign? Remember the days when a marketer such as Apple would run a TV spot like the Chiat/Day agency’s immortal “1984” and the only people in control of the ad’s trajectory was Apple and Chiat/Day? The company is becoming a parody.”

Marketing 107

Marketing Exercises YouTube Consumer 107

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

MARCH 12, 2019

Facebook is a good example of a company beset with so-called PR problems that aren’t just about public perception, but some distinct realities, as well as a failure to respond appropriately by the company itself. At the recent Morgan Stanley conference COO Sheryl Sandberg seemed to frame its problems as a matter of public relations.

Reputation 214

Reputation Ethics SEO Agency 214

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. She has expressed an interest in learning more about influencer marketing, but there is not an official class for that at UofL (*yet*). Until this upcoming fall semester.

Marketing 51

Marketing Ethics Study Case Study 51

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. And here's my interview that first appeared on the conference blog.

Marketing 65

Marketing Conference Advertising Advertising 65

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Recycle visibility opportunities and material. But why stop there?

Media 120

Media Interviews Print SEO 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. It’s also caused many companies to refocus their PR, marketing and communications plans. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

wiredPRworks

APRIL 6, 2022

Ted’s managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

How To 52

How To Engineering System Insurance 52

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Internal International 91

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Facebook 69

Facebook Software Agency Community 69

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? Home desks will be styled for video conference meetings.

Media 83

Media Crisis YouTube Television 83

Karen Freberg

MARCH 23, 2019

I am extremely excited, honored and thrilled to be part of the Adobe Insiders group heading to Adobe Summit , Adobe’s amazing digital marketing conference. I have been to Adobe MAX (which is their creativity conference) and the great Creative Campus events they host around the country. As you all know, I love Adobe.

Conference 45

Conference Groups Education Social Media 45

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. It was a crisis moment turned brilliant marketing move; AdAge reported that Crock-Pot’s sales increased by $300,892 in the month following the episode’s airing. Self-improvement.

Trends 111

Trends Crisis Corporate Leadership 111

wiredPRworks

OCTOBER 9, 2021

But, I was vacillating about whether or not to be active on Facebook , LinkedIn , Instagram and Twitter. For example, I sent out posts on Instagram, LinkedIn, Facebook and Twitter. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways.

How To 98

How To Social Media LinkedIn Instagram 98

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Are there ways to avoid those pitfalls?

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

AUGUST 5, 2016

However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. There were just as many lessons for event marketers. When planning your on-site marketing for the next event you attend or host, take inspiration from these examples.

Marketing 40

Marketing Interviews Creativity Groups 40

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 1) Share the news internally.

Media 97

Media B2B Groups Conference 97

PR 20/20

JULY 17, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In short, your life is already machine assisted, and your marketing will be too. But, AI in marketing is a crowded and confusing space with lots of hype and buzzwords.

Marketing 41

Marketing How To Technology Resources 41

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Of course, it covers news from Silicon Valley big guns – Tesla, Facebook, Uber, etc. Wirecutter.

Blogging 136

Blogging B2B Technology Pitching 136