Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.

Facebook 100

Facebook Video Privacy Digital PR 100

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. The brand recognized the opportunity to enhance its marketing storytelling with superb photography and social media influence.

Travel 93

Travel Industry Tourism Hotels 93

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” He also provided his opinion on why he believes the “death of Facebook” has been declared prematurely. Q: Cutting through the clutter” is one of the core aspects of content marketing.

Interviews 79

Interviews Media Content Marketing Facebook 79

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 181

B2B Company Marketing SEO 181

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. But it is when you’re one of the largest companies in the world.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 106

Interviews Publicity Technology Social Media 106

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 108

Marketing How To B2B Exercises 108

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway).

How To 159

How To Facebook Social Media Advertising 159

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What seems like a risky, unattainable target is actually within reach, as the company claims that 78 percent of Americans either liked or have a friend who liked its Facebook page. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Prakkypedia

JANUARY 8, 2023

The same article offers a terrific summation of the western world’s most popular social media channels: Facebook still has billions of users, but no one actually likes using it. ’ Zen Media makes another post-pandemic prediction, in that “face-to-face interviews will make a comeback” It makes sense.

Trends 148

Trends Government Internal International 148

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. Meme marketing is definitely a thing and it’s definitely on the up. It’s not going to be the usual, traditional marketers, that’s for sure.

Marketing 120

Marketing Film Instagram Video 120

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 1) Internet marketing trends.

Trends 87

Trends Marketing Mobile Web 87

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet. They are people. We’re all people. Relate to them.

Television 221

Television Pitching Interviews Radio 221

Shift Communications

NOVEMBER 20, 2014

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 150

Marketing Conference Social Media Education 150

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Beyond PR

FEBRUARY 20, 2017

While both marketing and public relations are essential to a cohesive plan to attract more customers and make a name for your brand, often there’s a disconnect between the two departments. So how can you get PR and marketing back on the same page? Get a Plan for Every Marketing Campaign. How can both marketing and PR support it?

Marketing 101

Marketing Meeting Interviews Pitching 101

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. Since airing, Heather has also introduced Arielle to others in the fertility space, including prospective clients for Arielle and her partner’s fertility-related marketing consultancy. I digress….

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. He’s a former journalist-turned-PR pro. He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

The Resolution Blog

APRIL 9, 2019

We have got executives so used to big numbers that they want crazy things like one million Facebook fans, but for what? I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. Then we have something more concrete. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co

YouTube 84

YouTube Mobile Automotive Transportation 84

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

APRIL 1, 2021

There was a healthy amount of FOMO among influencers as well as marketing and PR folks. As investor Shaan Puri points out in a thoughtful Twitter thread , live content is very compelling, but only if it’s truly interesting content, only if it captures those magical moments like Elon Musk interviewing the Robinhood buy.

Leadership 321

Leadership Conference Sports Meeting 321

Marketwired

JUNE 2, 2016

You can check out the full interviews below just by clicking on WATCH VIDEO. Enjoy them, and be sure to leave your comments — we’d love to know what you think, and what your own experiences are. WATCH VIDEO ].

Video 100

Video Facebook Public Affairs Energy 100