Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. The brand building and authority that longer content confers can can be key elements that differentiate a company from others.

Case Study 178

Case Study SEO Film Video 178

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 187

Employee Skype Meeting Nonprofit 187

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.” Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 135

Measurement Analytics Data Conference 135

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie? Mixing disciplines and genres can lead to creative breakthroughs. In politics, it might be yard signs or bumperstickers or TV ads or doorknocking.

Skype 120

Skype Conference Leadership Big Data 120

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 147

Financial Employee Leadership Training 147

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 100

Interviews Publicity Technology Social Media 100

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

MAY 8, 2018

For example, if you are promoting content on a Twitter hashtag around a conference, set up an A/B test for mobile and desktop traffic. In terms of desirable attributes, technical skills and creativity were at the top of the list which included the following: Martech platform experience: 21.8%. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

MaccaPR

SEPTEMBER 10, 2015

Greetings from Inbound15, the annual inbound marketing conference held by Boston-based HubSpot. Of note was the "Get Sales Jazzed about Inbound Marketing" session from Jenifer Kern, VP of Marketing for Virginia-based creative, digital and management consultancy, Celerity. Start with the Top Dogs.

Marketing 48

Marketing Internal International Software 48

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. In other words, something very unusual. Do you really need another reason?

Facebook 57

Facebook Measurement Twitter Social Media 57

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 99

Publicity Conference Leadership Measurement 99

Waxing UnLyrical

SEPTEMBER 26, 2010

Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Maxim Behar

MAY 31, 2021

It is very important to know how to change the leadership and how to bring new elements. It is quite detailed, explaining my thoughts and my visions after COVID, the ways through which the leadership and the communications are changing, the positive things about the lockdowns and the home offices. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you hold an external or internal press conference? Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. The days of leadership announcing new policies with a memo or email are over. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. Measure your results. Create resources.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. Give talks at customer conferences. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. 5 Video Content Ideas to Increase Thought Leadership 1. Imagine taking a live presentation that your executive recently delivered at a conference.

Leadership 98

Leadership Video B2C Interviews 98

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 36% said leadership appetite for making investments when a return is not immediately obvious. Looking for an agency partner with digital, analytical and creative know-how? Give our services a try.

Study 116

Study Survey Infographics B2B 116

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Speaker, trainer conference facilitator, and public sector comms expert.​. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: Busy work is my biggest distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That leadership and direction, The Big Idea that seals the deal can come from anyone, in the right setting.

Film 70

Film Measurement Leadership Twitter 70