Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. All media opportunities aren’t alike. This is where having a PR agency or internal staffer comes in handy. How can subject-matter experts maximize their chances of success?

Resources 149

Resources Media Interviews Comparison 149

Bianchi Biz Blog

AUGUST 18, 2022

Anticipate an international, diverse audience. Most recent data suggests that the CES show continues to attract an international audience – a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence. Media attendance dipped in 2022. Interestingly, the media were busy!

Automotive 65

Automotive Mobile Data Comparison 65

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day.

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Media impressions – The “eyeballs” reached with the coverage. Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

Measurement 172

Measurement Communications Banking Survey 172

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. along with a validated media contact database,” according to the press release.

Software 85

Software Pitching Internal International 85

NewsWhip

MAY 16, 2023

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. Powell’s U.N.

Comparison 155

Comparison Twitter Newspapers Communications 155

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. This is because that country has some complicated media laws that make the media monitoring business difficult). The product does everything you’d expect from a media monitoring tool.

Tools 161

Tools Media Software Analysis 161

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing 104

Marketing Comparison Enterprise Technology 104

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! leave me with a favorable or unfavorable impression of the brand? Click to enlarge. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Another source, WordStream , which makes software for PPC and social media advertising, puts the average Google CPC at $1-$2.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. Making that comparison is a bit of figurative thinking. Misinformation has totally taken over all types of media around the world. When a piece of content is created by artificial intelligence, someone else has reprogrammed it to create it. We must be very careful.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consistent branding Protocols and standards enhance consistent branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 106

Software Reddit Marketing Survey 106

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. .

Web 78

Web Comparison Facebook Community 78

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 If I were Alex Rodriguez, I’d be giving J-Lo the following tips on how to better optimize her next social media challenge next time around: Read the room, hon. ” Oh, your social media intern wrote that one?

Marketing 60

Marketing Comparison Viral Social Media 60

Critical Mention

JULY 1, 2019

In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years. These additions include increased social media monitoring, licensed print content and streamlined search functionality. The Critical Mention Team.

Print 101

Print Comparison Social Media Media 101

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. Competitive comparisons can be meaningless without context. By Seedepth. GUEST POST By Mikala Vidal.

Measurement 50

Measurement Comparison Analytics Agency 50

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. Like other journalists, they were led down the side of the hall to a media area at the rear and did not cut in the line or pause to pay their respects at the coffin.

Crisis 60

Crisis Comparison Reputation Film 60

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. ” This is where the client compensates the agency for each earned media placement, or for placements above a given quota. How do agencies set rates?

Agency 120

Agency Trade Shows Comparison Meeting 120

Katie Paine's Measurement Blog

MARCH 29, 2023

But, astoundingly, as good as the crisis management was in traditional media, there was no response in social media. In case after case, organizations either didn’t consider or didn’t adequately prepare for a backlash on social media. Planned Parenthood used data and lots of it to silence the more credible mainstream media.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. It bisected different farms and lands, but more broadly Keystone also represented an international issue. Brett: Yeah, you mentioned media and media coverage. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar.

Data 78

Data Media Analytics Energy 78

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. We can all observe the total nonsense that is coming from TV, Facebook, Instagram, LinkedIn, and various social media. Firstly, because we have the media in our hands. Now politicians have the media in their hands.

Comparison 52

Comparison Newspapers Course Policies 52

Mark My Words

APRIL 21, 2017

Despite all the internal strife in Labour in terms of message it is surprising just how little has changed over two years. As Trump showed it is possible to rise above the critical media filter and speak directly to supporters on social media, many of which have never voted before. He should be allowed to fail on his own terms.

Comparison 60

Comparison Radio Retail Interviews 60