Axia PR

MAY 24, 2021

Instagram has become one of the most popular social media platforms. Instagram is a perfect platform for company promotion and should not just be actively used but also be incorporated into your web design. Here’s how you can earn a considerable profit by incorporating Instagram into your web design.

Web 62

Web Instagram Social Media Video 62

Communications Conversations

APRIL 17, 2020

But, still a big move by a monster company who would easily be talking about any number of things right now. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. Artificial intelligence on the web. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Do banner images across all your social profiles match up?

Social Media 104

Social Media Media LinkedIn Facebook 104

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. What to try: B2B companies also have a place here. It’s where social media marketing and SEO truly overlap.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Axia PR

MARCH 10, 2021

Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

Company 111

Company Nonprofit How To Employee 111

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. Social media is your competition. Are you even in the game?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Communications Conversations

SEPTEMBER 25, 2017

ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. The new site represents a significant upgrade for the company and promises to result in an enhanced reputation for the firm. ACH Communications, Inc. arik@arikhanson.com.

Web 79

Web Communications Training Social Media 79

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. The content provided on your web assets must tell your brand and product stories clearly and concisely. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Optimize your web pages to ensure that your audience can easily find you.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 116

Social Media Brand Branding Media 116

Communications Conversations

APRIL 23, 2019

For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.”

Social Media 98

Social Media Brand Branding LinkedIn 98

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Use social listening tools to your advantage.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 150

Company Tools Technology Software 150

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Flack's Revenge

NOVEMBER 12, 2015

Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.

Social Media 120

Social Media Media Apparel Retail 120

Mark My Words

JULY 7, 2020

Campaign Social media companies should be held liable for the spread of harmful disinformation on their platforms, according to a panel of experts, including the former chair of the Department for Digital, Culture, Media & Sport select committee. “We’ve got to start looking at those people.”

Chemicals 60

Chemicals Social Media YouTube Web 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

SEPTEMBER 12, 2017

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

Advertising 76

Advertising Advertising Social Media Marketing 76

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

Onclusive

AUGUST 24, 2020

But at our company, one unsung technical visionary does have hero status; and we believe he deserves this distinction industrywide. At that time, the company was called AirPR, and it was a marketplace for PR professionals. At that time, the company was called AirPR, and it was a marketplace for PR professionals.

Analytics 347

Analytics Engineering System Software 347

Communications Conversations

MARCH 28, 2018

When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. So, it captured people’s attention–and that’s where we’re at with social media marketing.

Social Media 95

Social Media Marketing Media Web 95

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. It allows you to monitor the web for specific keywords or phrases. However, it does not track social media posts.

Google 81

Google Publicity Customer Service Web 81

Melissa Agnes

SEPTEMBER 4, 2020

Most online reputation management companies focus solely on helping their clients fix their online reputations. Reviewing and enhancing your web presence. Auditing and optimizing your social media presence. Reviewing and enhancing your web presence. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Some of this is a natural outgrowth of age.

Company 99

Company Survey Pitching Report 99

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. Newswires aren’t earned media . They’re here to stay. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view).

Social Media 68

Social Media Trends Radio Media 68

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. 3) Predictions for Social Media in 2017. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding.

Trends 147

Trends Instagram Creativity Small Business 147