5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Let them share where they long to go themselves, then show them how the company can make it happen. It’s about connection, feeling safe, and knowing the company has the traveler’s back.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. Starbucks has perhaps most successfully implemented mobile payments.

Retail 310

Retail Technology Mobile Consumer 310

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

5W PR

JUNE 8, 2021

Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services. The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Mobile Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Brand Branding Mobile 78

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

Shift Communications

OCTOBER 5, 2015

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else.

Mobile 60

Mobile Company Hotels Analytics 60

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Financial 286

Financial Blogging Mobile Analysis 286

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. 3 – Electrification and Mobility.

Mobile 73

Mobile Trends Automotive Technology 73

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.

Consumer 88

Consumer Exercises Crisis Customer Service 88

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 162

B2B Leadership Marketing Software 162

Communications Conversations

NOVEMBER 10, 2016

More brands are shifting to a mobile-first, newsfeed-like approach. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Yet, many companies still lag behind. Take Nissan, for example. 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

Agility PR Solutions

OCTOBER 4, 2023

Today’s consumers are rapidly moving targets. In a world of websites, tablets, desktop computers, and mobile phones, how are companies supposed to connect their brand with potential customers? In fact, on average, U.S. households have a total of 22 connected devices.

Mobile 103

Mobile Consumer Brand Branding 103

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. 5000 is an annual list of the fastest-growing private companies. Companies on the 2023 Inc. Digiday and Inc. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Best for: Companies with a tight marketing budget.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Companies can focus on the experiences and lifestyles that customers can enjoy with the furniture. Ensure that websites and landing pages are mobile-friendly.

Mobile 78

Mobile Advertising Advertising Pinterest 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. It’s important that both companies involved have a spokesperson who is willing to speak to the media.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more.

Retail 170

Retail Brand Branding Privacy 170

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. To have a successful campaign, companies must start early. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? ” and “How do we handle it?”

Consumer 68

Consumer Viral Video Social Media 68

Communications Conversations

SEPTEMBER 14, 2022

Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

ISEBOX

DECEMBER 14, 2016

The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years. In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Shows engagement, mobilization and enthusiasm on the topic.

Company 52

Company Technology Meeting Hotels 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57