Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

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Pitching Travel Software Groups 139

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Onclusive offers a proprietary media monitoring solution. Media Training.

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Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

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Pitching Construction Media Relations Web 146

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

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Pitching Transportation Report Travel 115

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Though companies should start thinking through their story and planning their PR approach before they close funding, it’s important to have a working product that people can see and understand.

How To 221

How To Media Training Storytelling Financial 221

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Understand that reporters are working from home with limited resources. How about you?

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Pitching Training Radio Media Training 52

PR for Anyone

DECEMBER 8, 2022

That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Attorneys could speak to the legalities if companies don’t do it. Do you see all the various angles you could do to pitch.

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Media Pitching Privacy Video 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

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Media Trade Shows Travel Interviews 294

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

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Pitching Television System Local 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. hirings, product news, or case studies) that can be used to create news.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. hirings, product news, or case studies) that can be used to create news.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . At the start of each call or meeting, you will want to introduce the spokesperson and have them explain what their company does and what their role is there. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. That said, not every organization should hire a PR agency.

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

When companies choose a PR firm, the compensation model is usually a factor. When hiring a PR agency, companies often ask, “How do I know you’ll generate results?” Maybe the model works for a smaller company whose PR needs are limited to earned media. Can it work? You get what you pay for.

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System Agency Media Training Reputation 220

PR for Anyone

NOVEMBER 4, 2021

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! Another one of my clients has a home care company and when the nursing homes were all being shut down during Covid, she discussed how we can still hug our grandparents.

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Examples Pitching YouTube Video 130

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . This is bad practice all around. But it happens.

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Media Training Policies Agency Interviews 249

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. How do you do PR for a company when most of your clubs were closed!?! Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

It was great to send our client the __ _ this am, full of positive coverage for the company. Since the company changed hands, our new releases will have to have an updated _. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. pre-pitching.

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Publicity Media Training Interviews B2B 120

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

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Energy Analysis Media Retail 196

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Want to score more media hits? Climb the Ladder.

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Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

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Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. When the timing is off.

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Interviews Media Local Privacy 160

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

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Pitching Course Financial Media Relations 143

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. This is where some targeted media training right before interviews is highly recommended. Exploit experts in the field.

Hotels 200

Hotels Local Interviews Viral 200

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

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B2B B2C Product Launch Creativity 120

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

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Interviews How To Healthcare Media Training 120

Ishmael's Corner

OCTOBER 19, 2014

Carl Icahn just tweeted about our company.”. If you think the media training helped Brad, think again.”. Let’s try pitching the bloggers in this vertical.”. Client Phrase. You need to be available 24 X 7 starting now!”. Client Phrase. Brad finds staying on message can be a challenge.”. Decrypted. “If Client Phrase.

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Agency Media Training Conference Training 143

Polaris

MARCH 17, 2015

When the latter merged with another company, I stuck around for 6 months but eventually decided the new, merged culture wasn’t for me. If your company is hiring a PR agency, I’m qualified to offer a perspective on the pros and cons of large versus small firms. The team that pitches the business works on the business.

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Agency eBook Training Media Training 100

PRSay

JULY 17, 2018

Back to this particular Media Relations Master conversation. It was from one of the other directors at the company and the subject line was a person’s name. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. It said, “Today I met this [customer].

Media Relations 157

Media Relations Meeting Pitching Conference 157