Expert insights. Personalized for you.
Let me walk you through how to write a PR pitch. Put it like this: If you know a) that the journalist is a “phone-person”, b) that the timing is good, and c) that your pitch is urgent enough, by all means, go ahead and make a call instead. How to compose a PR pitch. MORE
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”. 1 complaint from media about PR pros. Be more precise than most of your competitors who merely rely on media databases for beat information. MORE
The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). MORE
A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. MORE
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You’ve finally done it. MORE
They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Start on social media and be “social.” MORE
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you? MORE
Remember, that’s what the media loves to cover. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. I want you to look at TikTok because that is one of the fastest growing social media platforms. MORE
Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business. I can’t wait to see you in the media. MORE
Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. MORE
As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. Be clear and concise when pitching to journalists during the pandemic. MORE
I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. They just go back to the drawing board and figure out ways to make themselves more useful to the media. MORE
Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. MORE
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. MORE
Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. MORE
What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media. MORE
When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. MORE
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. So many pitches come across like a robot wrote them. Taryn won the Overall Best Pitch of the Year competition that I run for my group coaching program, and Mackenzie earned Runner-up status. MORE
What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. What to Pitch When. MORE
The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. MORE
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. MORE
Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Ashley noticed a piece on MSNBC.com from a reporter she hadn’t pitched yet. Now let’s not all run out and wantonly pitch sources for previously published stories. MORE
Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets? MORE
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No. MORE
Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I pitched holiday gift guides in November. MORE
Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. The majority of pitches do not invite journalists to act, and this can make all the difference in whether you get a response or not. Get more media pitching knowledge from Michael Smart here. MORE
Media pitches are not one-size-fits-all. A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster. To serve your clients well, you not only need to know their stories, but how to frame their stories for each media type. MORE
Let me walk you through how to write a PR pitch. Put it like this: If you know a) that the journalist is a “phone-person”, b) that the timing is good, and c) that your pitch is urgent enough, by all means, go ahead and make a call instead. How to compose a PR pitch. MORE
Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference: [RELATED: Join us at NPR Headquarters for the PR Daily World Conference. ]. You’re terrified of heights, which is why you prefer a lengthy “encyclopedia pitch” to a concise elevator pitch. MORE
You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. MORE
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Jen, tell me what makes a good pitch? MORE
When it comes to the media, think of how you come across as an expert when they see a bad backdrop. If you would like to learn more, feel free to reach out and set up a call at ChatWithChristina.com, and I can’t wait to see you in the media. MORE
Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? THAT is my captivating characteristic and without trying, have used this to captivate my audience and the media. MORE
How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You also want to keep it personal and make sure that journalist knows you are pitching them specifically, not just sending out a blanket email. MORE
You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! What is it that you bring value to right now that will help you land in the media today? MORE
Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. MORE
Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? Niching Your Expertise. MORE
Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Online and Social Media. see online, you MUST have a strong online presence, including social media. MORE
One of the top tips for a media interview I can give you is to be real and authentic. The post Tips for Media Interviews appeared first on Christina Daves. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. MORE
It’s also something the media can use in their story – your story. I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility. MORE
PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. By pitching what you know they are already going to cover, it makes it easier to get the yes. This is a huge month to be pitching the media. MORE
PR for Anyone
JUNE 30, 2021
PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. By pitching what you know they are already going to cover, it makes it easier to get the yes. This is a huge month to be pitching the media.
PR for Anyone
AUGUST 11, 2021
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You’ve finally done it.
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PR for Anyone
JANUARY 5, 2022
Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media.
PR for Anyone
DECEMBER 14, 2021
Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience.
PR for Anyone
SEPTEMBER 21, 2021
How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You also want to keep it personal and make sure that journalist knows you are pitching them specifically, not just sending out a blanket email.
PR for Anyone
SEPTEMBER 29, 2021
A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up.
PR for Anyone
AUGUST 17, 2021
Remember, that’s what the media loves to cover. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. I want you to look at TikTok because that is one of the fastest growing social media platforms.
PR for Anyone
JULY 28, 2021
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Jen, tell me what makes a good pitch?
PR for Anyone
SEPTEMBER 15, 2021
What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. What to Pitch When.
PR Daily
FEBRUARY 25, 2019
Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?
PR for Anyone
SEPTEMBER 1, 2021
Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I pitched holiday gift guides in November.
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PR for Anyone
DECEMBER 7, 2021
Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business. I can’t wait to see you in the media.
PR for Anyone
NOVEMBER 11, 2021
Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Online and Social Media. see online, you MUST have a strong online presence, including social media.
PR for Anyone
DECEMBER 1, 2021
When it comes to the media, think of how you come across as an expert when they see a bad backdrop. If you would like to learn more, feel free to reach out and set up a call at ChatWithChristina.com, and I can’t wait to see you in the media.
PR for Anyone
SEPTEMBER 8, 2021
They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Start on social media and be “social.”
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand.
PR for Anyone
NOVEMBER 4, 2021
You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! What is it that you bring value to right now that will help you land in the media today?
PR for Anyone
OCTOBER 14, 2021
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.
PR for Anyone
OCTOBER 7, 2021
What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media.
PR for Anyone
OCTOBER 28, 2021
You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too.
PR for Anyone
JULY 22, 2021
When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media.
PR for Anyone
JULY 14, 2021
It’s also something the media can use in their story – your story. I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility.
PR for Anyone
AUGUST 26, 2021
Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers.
PR Daily
SEPTEMBER 7, 2017
Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference: [RELATED: Join us at NPR Headquarters for the PR Daily World Conference. ]. You’re terrified of heights, which is why you prefer a lengthy “encyclopedia pitch” to a concise elevator pitch.
PRSay
APRIL 9, 2021
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. So many pitches come across like a robot wrote them. Taryn won the Overall Best Pitch of the Year competition that I run for my group coaching program, and Mackenzie earned Runner-up status.
PR for Anyone
JUNE 23, 2021
Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? Niching Your Expertise.
PR for Anyone
JUNE 9, 2021
Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media.
PR for Anyone
JUNE 16, 2021
Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? THAT is my captivating characteristic and without trying, have used this to captivate my audience and the media.
PR Expanded
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you?
PR for Anyone
OCTOBER 20, 2021
The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility.
PR Daily
NOVEMBER 22, 2021
Media pitches are not one-size-fits-all. A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster. To serve your clients well, you not only need to know their stories, but how to frame their stories for each media type.
PRSay
MARCH 14, 2019
Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. The majority of pitches do not invite journalists to act, and this can make all the difference in whether you get a response or not. Get more media pitching knowledge from Michael Smart here.
Doctor Spin
FEBRUARY 26, 2021
Let me walk you through how to write a PR pitch. Put it like this: If you know a) that the journalist is a “phone-person”, b) that the timing is good, and c) that your pitch is urgent enough, by all means, go ahead and make a call instead. How to compose a PR pitch.
Doctor Spin
FEBRUARY 26, 2021
Let me walk you through how to write a PR pitch. Put it like this: If you know a) that the journalist is a “phone-person”, b) that the timing is good, and c) that your pitch is urgent enough, by all means, go ahead and make a call instead. How to compose a PR pitch.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch).
Prohibition
APRIL 24, 2020
As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. Be clear and concise when pitching to journalists during the pandemic.
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”. 1 complaint from media about PR pros. Be more precise than most of your competitors who merely rely on media databases for beat information.
PRSay
NOVEMBER 28, 2018
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No.
PRSay
AUGUST 31, 2018
I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. They just go back to the drawing board and figure out ways to make themselves more useful to the media.
PRSay
NOVEMBER 12, 2018
Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Ashley noticed a piece on MSNBC.com from a reporter she hadn’t pitched yet. Now let’s not all run out and wantonly pitch sources for previously published stories.
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