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How to Start Your Own PR Firm: A Step-by-Step Guide

Remote PR Jobs

Having a clear purpose will keep you grounded as you navigate everything from client pitches to late-night proposal edits. Looking to specialize in a niche youre passionate about, either in health, tech, fashion, or sustainability? Or, is it that you want to escape the burnout of traditional agency life?

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The Role of Media Relations in Promoting Health Tech Innovation

5W PR

However, avoid overwhelming them with irrelevant pitches or promotional content. Prepare these experts with media training to ensure they can communicate effectively while staying within regulatory bounds. However, ensure all claims are thoroughly validated before pitching to maintain credibility.

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PR Strategies That Drive AdTech Startup Growth

5W PR

A recent study showed advertisers lost $81 billion to fraud in 2023 – leading with this statistic in pitch emails immediately demonstrates relevance to journalists’ readers. Personalized outreach works better than mass pitching. If your platform reduces ad fraud, quantify the industry-wide cost savings.

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Three areas where AI can improve media outreach

PR Daily

Whether you’re dedicating a large portion of your day to media pitches, topic analysis or media trends, the approach to AI should be about starting small and staying human-led, said Will Hodges, U.S. Do this by giving the GPT examples of emails, previous pitches or written documents to show the tool how you speak and write.

Media 52
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The Role of PR in Health Tech Startups: A Strategic Guide

5W PR

According to Muck Rack’s State of Healthcare Media report, 76% of healthcare journalists prefer receiving pitches that include original research or data. When developing media relationships, health tech startups should focus on: Understanding journalist beats and interests is critical.

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Strategic PR Tactics for B2B Tech Companies: Building Credibility and Trust

5W PR

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78
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Inside the playbook of a PR pro guiding startups through hypergrowth

PR Daily

When you read an interview with someone like Satya Nadella, you can see a lot of media training and memorized talking points that went into this, alongside his own immense experience. What’s your approach to helping founders become stronger storytellers, especially if they’re not natural communicators?