5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 167

Report Pitching Media Survey 167

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. Fighting the urge to look behind you, you arrive at your local station. Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? It’s too early.

Pitching 62

Pitching Local Radio Interviews 62

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Context matters.

Privacy 294

Privacy Media Telecommunications Conference 294

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. What advice do you have for PR people that want to pitch you?

Automotive 82

Automotive Engineering Meeting Media 82

Victorious PR

FEBRUARY 4, 2023

For real estate companies, reputation management is an essential part of doing business. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition. This is why public relations is so important.

Real Estate 52

Real Estate Reputation Company Publicity 52

Sword and the Script

OCTOBER 24, 2023

But top media outlets may opt for more seasoned companies to feature. Consider starting with trade and local or regional media while you ramp things up with your business. You haven’t increased your visibility on your “owned channels” I’ve seen many well-established companies fail to lay the foundation for media success.

Pitching 131

Pitching Newspapers Report Local 131

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. One of the biggest questions I ask myself is “What are the implications?”

Meeting 97

Meeting Energy Local Media 97

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

Pitching 130

Pitching Television System Local 130

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 176

Report Survey Pitching Journalism 176

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Schwartz & Company, which was looking for an account person who knew sports and fashion.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. We still work with this PR company and they appreciate our work and the quality we produce for their clients.

Pitching 120

Pitching Instagram Viral YouTube 120

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story. Just ask them.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.

Crisis 199

Crisis Pitching Airlines Technology 199

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Dress professionally, prepare an elevator pitch, and bring resume copies. Seeking local opportunities Consider looking for internships with smaller, local businesses or non-profit organizations.

How To 78

How To Local Interviews Resources 78

ImPRessions - Crenshaw Communications

MARCH 6, 2020

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. From daily email correspondence with clients to new business pitches, our team members put in the extra effort that helps us stand out as a top PR firm. Organize a company lunch once a month.

Employee 156

Employee Policies Pitching Groups 156

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Media outlet that was pitched: Today Show. Free PR Interview Transcript.

How To 130

How To Television Pitching Fashion 130

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Global and international PR networks Networking isn’t confined to local or national boundaries. These insights can be invaluable for refining PR strategies.

Publicity 103

Publicity Internal International Resources 103

Cision

APRIL 10, 2015

Local members of the media are on the lookout for attention-grabbing area news. While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. Best Practices Featured pitching public relations'

Community 120

Community Local Pitching Social Media 120

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. Along with other agencies, we were asked to submit our pitch. Soon afterward, we stopped hearing from the client altogether.

Ethics 157

Ethics Banking Pitching Analysis 157

Beyond PR

APRIL 5, 2018

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. The right media monitoring solution empowers a company to stay ahead of these events and make sure the proper protocols are in place. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Qualtrics was just another growing company in the community. Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. I’m still trying to get my head around this.

Software 141

Software Survey Pitching Local 141

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Be reactive.

B2B 147

B2B Pitching Case Study Local 147