PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Seek out relevant courses, workshops, seminars and webinars.

Strategy 86

Strategy Brand Branding Leadership 86

PR in High Definition

DECEMBER 17, 2020

We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom. Do company values add value? Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . One of those values is expertise, meaning our specialized knowledge and experience.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Customers want to know more about the people who lead the companies they patronize.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

FEBRUARY 16, 2021

It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Subscriptions are an indication of a relationship: long-term and sustainable interest in your company’s perspective.

Government 139

Government Survey Ethics Media 139

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Don’t miss Matthew’s free webinar! Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic. When I was writing about appliances in Louisville, GE was starting to push induction cooktops.

Meeting 78

Meeting Automotive Media Newspapers 78

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Thought leaders have Google juice.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Newsfile

FEBRUARY 28, 2024

company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

B2B 105

B2B Twitter Brand Branding 105

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Irrelevant products and services.

Pitching 138

Pitching Report Writing Energy 138

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. to boost awareness for their company, attract new customers, drive engagement in campaigns, etc.

Survey 90

Survey Marketing Content Marketing Measurement 90

Buzzstream

JULY 7, 2021

In addition to searching for mentions of the brand name, you can search for C-suite executives, successful ad or PR campaigns or any other initiatives that have garnered recognition for the company. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 1) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. We have a webinar series that we do right now called Real Time Banter. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Solo PR Pro

JUNE 19, 2018

There are a million ways to approach business development – writing, speaking, training, direct mail, advertising, and more – and they all work. Do a keyword search on Twitter to find people and companies who may be a great fit for you. Check out our latest webinar to learn how to optimize LinkedIn to attract ideal clients.

LinkedIn 40

LinkedIn Twitter System Conference 40

Cision

JULY 13, 2015

Click here to register for Dorie Clark’s free “Speak Up, Stand Out” webinar! Lisa Petrilli is an accomplished CMO, executive and author of The Introverts Guide to Success in Business and Leadership. Author Michael Goldberg writes that you don’t have to think of networking as act of serendipity.

Writing 120

Writing Social Media Community Course 120

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370

Strategy Communications Reputation Measurement 370

Melissa Agnes

MARCH 12, 2020

I also want to take a moment to thank Bridget for her selflessness and bravery in, not just writing this letter, but for granting me permission to share it with all of you. If you weren’t able to attend the webinar, I highly suggest listening to the replay. At our company I am not the final word. I “get” her message.

Crisis 130

Crisis Crisis Management Tourism Resources 130

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

Communications Conversations

JUNE 5, 2015

If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” 3)Seek out support and guidance from other working parents and ask them what has worked in your respective company/work environment. Write it down, or it didn’t happen.

How To 60

How To Meeting Local Google 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Just 40% have a content marketing strategy. Surely it would move, right?

Content Marketing 124

Content Marketing B2B Marketing eBook 124