Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Leadership Content Marketing Healthcare Google 126

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Study Study Company B2B 122

Agility PR Solutions

AUGUST 16, 2021

For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it).

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Company Brand Branding Leadership 148

PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

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Meeting Leadership Energy Ethics 139

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Meet and greet! If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news.

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Pitching Case Study Leadership Data 333

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. I’m doing just that at Cision , a company that’s grown very quickly over the past few years through a series of mergers, acquisitions, and technological innovations.

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Company How To Employee Customer Service 267

PRSay

OCTOBER 6, 2020

This includes continuing PRSSA’s success on campus at the foundation level, but — even more important — making PRSA membership, Accreditation and engagement much more commonplace in every company, agency and association. Do you envision pursuing future leadership roles within PRSA?

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Meeting Leadership Interviews Reputation 148

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

PRSay

OCTOBER 14, 2021

Current job title: CCO, Alyeska Pipeline Service Company. You serve as CCO for the Alyeska Pipeline Service Company. Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. Location: Anchorage, Alaska. Alma mater: B.A.,

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Meeting Crisis Management Energy Resources 147

Stern + Associates

MARCH 3, 2023

Employers should seek to create an environment where the needs of the silent employees are seen; and be proactive about meeting those needs in policies and approaches. Automation is the best way to make customer and employee asking – and companies granting the ask – easy. Knowing when to say “no” to a request.

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Leadership Employee Policies Groups 62

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR. Power of Voice 2.0 Want to see Power of Voice 2.0 Follow this link to request a live demo.

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Big Data Data Meeting Measurement 225

PRSay

DECEMBER 15, 2023

As university presidents have learned, leadership has never been a sideline sport. The study also revealed that confidence in leadership, alignment with company culture and overall employee engagement increased significantly when a global statement was followed by manager outreach. Saying nothing says everything.

Communications 168

Communications Employee Leadership Internal 168

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

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Meeting Automotive Media Newspapers 78

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. With over 42% of women experiencing burnout at work, companies can’t afford to ignore the consequences of these findings.

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Company How To Leadership Strategy 62

Solo PR Pro

JUNE 8, 2021

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company.

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Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

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Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Pencil in some time on your calendar the same way you would for a meeting and stick with it.

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LinkedIn Nonprofit Leadership B2B 421

Stern + Associates

FEBRUARY 20, 2024

In this episode of Minds Worth Meeting, Whitney Jennings has a conversation with sociologist and Harvard University professor Michèle Lamont. In this episode: Michèle explains the long-term importance of recognition in the workplace as an aspect of good leadership.

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Meeting Groups Leadership Strategy 87

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

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Brand Branding Employee Engineering 333

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

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Report Company Government Conference 164

Bianchi Biz Blog

MARCH 7, 2022

I always look to answer these questions: Why/how is this person/company considered an expert or authority in this subject? I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter. How does this subject impact our readers?

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Meeting Automotive Media Transportation 81

Shift Communications

AUGUST 10, 2017

Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Power of Voice 2.0 Want to see Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

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Employee Company Marketing Case Study 111

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

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Software Marketing Leadership B2B 162

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

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Leadership Ethics Education Technology 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. PR teams are moving toward tracking the innate value of PR – not just in meeting KPIs,” she says. What are the PR industry trends for the new year? One example?

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Trends Industry Government Data 333

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

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Study Consumer Company Privacy 105

PR in High Definition

APRIL 1, 2020

It’s a tired trope; a new set of company values, trotted out by the senior management team at an all-hands meeting and posted up around the office, the corners gently curling over time, extra letters added to certain words by the office joker. Company values are certainly being tested right now; it’s a difficult time for everyone.

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Company Employee Examples Leadership 71

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Presspage

JANUARY 30, 2024

Multimedia content has taken center stage, and it proves to be a necessity for meeting the heightened expectations of today's investors. As the digital landscape keeps evolving, companies need to adjust their investor relations strategies to match current preferences. It pushes us to move away from traditional methods.

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Infographics Financial Video Leadership 78

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

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Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

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Leadership Conference Sports Meeting 321

Bianchi Biz Blog

APRIL 19, 2021

I don’t cover the economy as much as I do companies and issues affecting business. And recently I began increasing my coverage of the business of personal health, which includes everything from how companies are handling COVID vaccines to how dentists are grappling with the pandemic. I find them fascinating. Computer chip shortages.

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Report Meeting Automotive Media 84

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The acquisition represents a milestone for Mod Op, as it marks the company’s first strategic move into public relations. “We Crenshaw Communications is known for helping clients in high-growth sectors build brand recognition, secure media coverage, create thought leadership profiles, and navigate the complexities of the digital age.

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Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

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Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. A good PR plan communicates business leadership. It’s not even cheap.

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Banking Financial Employee Technology 327