Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve sat in on calls with clients themselves, affording a glimpse into another company. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Get Sarah McLachlan to film a PSA!

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging. The company’s founder could also write about why they started the business to put a face to the company’s name.

Industry 222

Industry How To Insurance Insurance 222

Flack's Revenge

NOVEMBER 29, 2017

But how do you do this well and consistently if you are not already a huge company? Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Finally, our videographer Jon films each episode, does post-production editing and adds captions.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. Chief Crisis Officer Anyone in PR today knows that the odds of their company becoming embroiled in a crisis, large or small, have increased. And, don’t we all want someone to comment on our witty writing at some point?

Film 159

Film Crisis Writing Airlines 159

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Any pet peeves with PR people?

Automotive 86

Automotive Report Meeting Radio 86

OnePitch

OCTOBER 25, 2022

We’re almost filming this in or filming this – Taping this in October. 00:03:10] BB: Do they still assume or think, “Oh, you’re writing crypto. Like I’ll still write about regulation and crypto, but the main focus is econ. “Or It’s often like private data that a company is producing. If that –. [00:09:17]

Pitching 84

Pitching Data Government Film 84

NewsWhip

FEBRUARY 13, 2023

As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. The spot saw Affleck serving customers at a Dunkin’ in Medford, MA, and featured a surprise appearance from his new wife Jennifer Lopez too.

Film 147

Film Social Media Mobile Brand 147

Ethical Voices

FEBRUARY 2, 2023

Don’t bribe journalists – I can’t believe I am even writing this, but Nicole Pajer, reported how one PR person recently tried to bribe her $10 to cover a client. AI and mental health — There are reports of companies using ChatGPT and AI in mental health counseling.

Ethics 75

Ethics Marketing Film Web 75

Mark My Words

JUNE 7, 2022

Financially, the actress and witnesses alluded to her money troubles, while the huge outpouring of support for Depp may lead to brands and companies avoiding her. ‘Look at the huge outcry about Aquaman 2 [where a petition to have her kicked off the film hit four million signatures last night]. The petition is closing in on its 4.5

Film 60

Film Financial Crisis Management Crisis 60

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy.

Consumer 80

Consumer Marketing Television Viral 80

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? Wake up America! The phrase ‘Birds Aren’t Real’ went on to become a sensation with Generation Z and Peter decided to build on the momentum.

Reputation 78

Reputation Government Film Viral 78

Mark My Words

DECEMBER 18, 2022

Lipa promises writing on “fashion, beauty, arts, politics, global issues and tons more from incredibly talented writers”. The seeds for Lipa’s journalism were sown when she was a child, as she would “obsessively make lists” of things she enjoyed, from restaurants and art galleries to books and films.

Film 60

Film Interviews Enterprise Fashion 60

Critical Mention

MAY 31, 2019

Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. He has a passion for content writing, social media and SEO. Create visual content.

SEO 102

SEO Film Advertising Advertising 102

Landis PR

JANUARY 3, 2024

Cruise is one of the autonomous vehicle companies doing live testing on the streets of San Francisco for the last several years. That likely didn’t need to happen and left one Robotaxi company operating in San Francisco that seems to be doing things right. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

Critical Mention

OCTOBER 3, 2018

Not only that, it’s expected by 81% of millennials that their favorite companies have identified values. Takeaway: Arguably one of the best PR campaigns this year, Deadpool 2’s brilliance was crashing classic Fox film covers in Walmart stores across the U.S. Deadpool 2. There are two takeaways here. Mission Impossible: Fallout.

Film 69

Film Airlines Corporate Strategy 69

Sword and the Script

FEBRUARY 4, 2017

She writes: “Want to know the real reason brands publish content with no value? 2) Sous-vide: A Tech Company that Makes Food. . If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Always create press releases in the form of an authentic news story rather than writing it like an ad. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . You’re just providing the data. . Open data sets/ Public service data.

Data 116

Data Google Trends Survey 116

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose is a fragrance company that sells candles, perfumes, and lotions. BuzzBingo’s Profanity in Film Strategy: Using scraped data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

OnePitch

AUGUST 2, 2022

He’s also a part-time film critic and co-host of one of the longest-running movie podcasts online, the /Filmcast. During the episode, Devindra talks about his preference for personalized pitches, his thoughts on exclusives & embargoes, the many things he’s doing outside of writing stories, and more. 00:06:17] BB: Yes, yes, yes.

Pitching 73

Pitching Film Video YouTube 73

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. I was a reader at an entertainment company. But just like music or writing, PR and marketing magic doesn’t happen in the noise. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

Real Estate 120

Real Estate Film Television Writing 120

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. The only condition attached was no swearing or abusive language as the company was live on TV. Listening is a best practice if often underutilised PR tactic. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. 2011 Update. I’ll be honest.

Communications 105

Communications Community Crisis Film 105

Buzzstream

JANUARY 30, 2020

I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. Although big budget Hollywood style films isn’t their usual area, I knew input from them would carry weight and could offer the hundreds of publications already writing about the new trailer something to work with.

SEO 71

SEO Film Reddit Video 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Mark My Words

NOVEMBER 20, 2015

Christmas Surprise , dreamed up by Taylor Herring and put together by production company London Us, shows several dull family trips to the garage schmaltzed up by the discovery that Father Christmas also needs to ensure that his Dasher lights are working and that his Prancer isn’t going to seize up halfway across the Atlantic.

Film 60

Film Television YouTube Video 60

Prakkypedia

OCTOBER 4, 2016

Bring a pull-up banner promoting yourself or your company. Ask a colleague or event organiser to film your presentation to share later. Write a blog post expanding on the content you presented. Invite relevant journalist(s) to attend – if your presentation includes newsworthy content. During your presentation. Post-presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. So don’t just start writing and forget about your brand’s overall goals, your “why”, your big idea. Think about why you’re writing a content marketing plan. Write them down.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

PR in High Definition

FEBRUARY 17, 2017

That said, not all of us want it, and for many the thought of being filmed is daunting and let’s be honest – is anyone ever really ready for a close-up? Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Be a little over the top.

Video 48

Video Film Interviews Retail 48

ImPRessions - Crenshaw Communications

MAY 4, 2015

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Look no further than Avengers: Age of Ultron or just about any other superhero film. Think of every startup company you’ve ever heard of.

Storytelling 120

Storytelling Insurance Insurance Film 120

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

FEBRUARY 20, 2024

Our company, for instance, still sends out press releases on some occasions for many of our clients. My advice: if you know how to write it, tweet it. My company strives to convince our numerous clients that all news should appear on their social media profiles and pages first. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. 2011 Update. I’ll be honest.

Communications 81

Communications Community Crisis Film 81