ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. The feature seems to be a white label of the company behind Chat GPT. There are some risks too.

Software 78

Software Company Pitching Training 78

PRSay

JULY 17, 2020

Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. “If Here’s another example: Teens Get Opportunity to Celebrate With an Idol.

How To 191

How To Writing Training Survey 191

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). AT&T isn’t the only company facing this problem.

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Remote PR Jobs

JANUARY 31, 2022

Oftentimes, however, they want to be quoted simply for the sake of talking about their company and selling more stuff. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Write them down. Reporters and editors aren’t fools.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

PR Fuel

JANUARY 14, 2018

Congratulations on having a successful company! However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area.

Local 72

Local Company How To Training 72

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

FEBRUARY 25, 2022

“Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. The pandemic was an unforeseen circumstance, but the Golden Arches’ quick solutions are great examples of distinguished backup plans. Offer Something Unique. Keep Doing What Works. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads.

Writing 60

Writing eBook Policies Advertising 60

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Begin with a few sentences about your company, your brand and the project. Share your advertising, promotion and social media campaigns. Think again. Don’t believe me?

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. So how does it work?

Software 85

Software Media Relations Pitching Media 85

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. 2. An author has the privilege of using a copier. Conclusion.

Engineering 130

Engineering Reputation Data Advertising 130

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! One thing companies love to do is tie their products in with popular topics and headlines.

Product Launch 105

Product Launch Travel Interviews Writing 105

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams. It also provides opportunity for those just starting out in the business to flex their writing muscles. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. This seems obvious, but you’d be surprised how often companies leap to publicize their top campaigns without asking their customers first.

Case Study 140

Case Study Study Video Writing 140

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? It could be a real client you hope to work for in the future, or just a company you admire. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. It’s a winning formula.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 82

SEO Writing Engineering Product Launch 82

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

OCTOBER 10, 2017

The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

NOVEMBER 16, 2022

Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Helps with quick turn request like putting company logo on visuals. Canva/design. Social Listening.

Social Media 174

Social Media Media Analytics Data 174

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And not just in the communications business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83