Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? That led me to Curley Company. In my 25-year career.

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Ethics Government Pharmaceuticals Policies 75

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline.

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Facebook Ethics Public Affairs Privacy 224

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally. How do your words make you look as a person? Voice your concerns — often.

Communications 157

Communications Ethics Leadership Reputation 157

PR in High Definition

MARCH 27, 2024

As those in PR know well, companies are no different. Everyone wants their company to be in the limelight, so naturally, they gravitate towards getting involved with newsworthy topics of the moment. The allure of the headlines Over the past year, the predominant talking point for tech companies and beyond has undoubtedly been AI.

Company 71

Company Technology Ethics Software 71

Contently - Strategy

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great tactic for thought leadership content, in particular. The Ethics of Social Media Content appeared first on Contently. Be inspired.

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Social Media Ethics Trends Viral 73

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

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Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

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Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

MAY 24, 2022

Thought leadership events, too, can support an expert positioning. Conversely, a strong executive visibility campaign can influence analysts to take a look at an emerging brand in a given sector, even if the company isn’t a paying client. B2B PR conveys expertise. For B2B brands, expertise counts. Think again.

B2B 170

B2B Brand Branding Education 170

Reputation Specialist Michael Toebe

JULY 14, 2022

Tesla stockholder Solomon Chau is not an enemy of CEO Elon Musk and his company despite filing a lawsuit. The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value.

Government 52

Government Ethics Reputation Employee 52

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? news articles).

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Viral Crisis Communications SEO Reputation 52

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

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Ethics Data Crisis Apparel 80

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

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Ethics Training Financial Survey 52

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote.

Ethics 98

Ethics Employee Crisis Internal 98

Stern + Associates

MARCH 15, 2023

As seen in a recent 60 Minutes appearance , the Emeritus Professor of Psychology and Neural Science at NYU has emerged as a prominent skeptic not of AI itself, but of the potential path that companies using AI may find themselves on if they do not adequately prepare themselves. Reid Blackman, Ph.D.

Technology 95

Technology Ethics Tools Creativity 95

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

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Groups Employee Strategy Ethics 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The thinking solidly supports the fact that dated brands don’t compete.

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SEO Creativity Mobile Journalism 120

Reputation Specialist Michael Toebe

MAY 19, 2022

This short-sighted decision-making is costly to reputation and future well-being. Schröder doesn’t understand that his reputation now and legacy later are being negatively-and-deeply impacted. Schröder, “who is paid almost $1 million a year by Russian-controlled energy companies, has become a pariah,” Bennhold wrote.

Reputation 52

Reputation Television Energy Ethics 52

PRSay

JULY 14, 2020

When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. How would they plan for the pandemic?

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System Community Social Media Employee 157

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

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Interviews Publicity Technology Social Media 100

PR in High Definition

OCTOBER 26, 2020

However, where companies are concerned, does cancel culture serve a purpose? The reason my stance differs for companies is because feedback is, and should always be, an important part of business. These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations.

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Groups Employee Leadership Examples 62

Reputation Us

AUGUST 28, 2023

” –Hope for technology to be ethical. ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. .” ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. Head – Who is behind the company. –Job transition.

System 78

System Technology Banking Community 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

Buzzstream

JULY 7, 2021

In addition to searching for mentions of the brand name, you can search for C-suite executives, successful ad or PR campaigns or any other initiatives that have garnered recognition for the company. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. MeToo, #BlackLivesMatter, and #GretaThunberg all have struck resonant chords with companies the world over.

Policies 36

Policies Agency Ethics Government 36

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments. The two things every ethical communicator must embrace. Addressing the diversity quota dilemma and tokenization. For me, it’s a real flag.

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Ethics Brand Branding Internal 73

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! This is where crisis management comes in.

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Crisis Management Crisis Financial Reputation 62

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Reputation Employee Small Business 125

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. We have extensive experience providing support to companies around the world”.

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Corporate Crisis Communications Guidelines Crisis 60