Sometimes, the Ethical Choice Means Caring When Others Don’t


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

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Ethics Month 2019: A Celebration of ‘Ethics Every Day’


On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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Ethics: Making It Part of Your Core Culture


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations.

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4 Reputation Threats Organizations Should Monitor in 2020


For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping the lion’s share of their customers aren’t outraged […].

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S. Leadership (14.1%).

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

How “Last Dance” is proving leadership has evolved quite a bit since the 90s

Communications Conversations

So, that got me thinking about leadership in the PR and comms industries. Like I said, earlier in my career, I saw my fair share of people in leadership exhibiting Jordan-esque behavior. And, leaders leading with ethics and values vs. an iron fist. Would his leadership style have even survived today? And he doesn’t have the best reputation as a teammate. Another leadership style much different than Jordan’s of the 90s. Leadership has evolved.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Someone violated business ethics and did not want the public to fully understand what happened.

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You Really Did Learn This in Kindergarten: Be Fair


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Like Fulghum, PRSA holds “fairness” as one of our core ethical values. Our industry’s reputation depends on it.

How 2020 Has Highlighted the Importance of Being Open and Honest


I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Explaining to the public why your business is doing the things it’s doing can be the difference between a well-received message and the reputation that you’re hiding in an important moment. Thought Leadership Ethics honesty transparency

Civility as Professional Imperative


Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. What the Bobby Axelrods may sacrifice is a purer form of success and respect, which is ultimately conveyed in a number of ways: relationships, reputations, personal and organizational brands, and the quality of the environments we travel in our daily lives. Ethics Thought Leadership Code of Ethics

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. It’s got to be ethical, not just because it’s the right thing to do. That means in her personal ethics.

What Villanova Basketball Can Teach Us About Managing Reputation

Return on Reputation

But that bias doesn’t make the reputation lessons offered by Villanova any less relevant. The concept that team sports serve as a good foundation for leadership in business isn’t a new one. Team sports develop leadership skills, tenacity, focus and work ethic. But what can team sports teach us about reputation? Leadership Counts – Jay Wright’s selection as coach of the year is no accident.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Will a leadership change make a big difference? When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side.

9 ways to climb a shaky career ladder

PR Daily

Just my name and, hopefully, the positive reputation that goes with it.”. Stand up for ethics and integrity. Executive Communication Leadership Communications PR Industry Storytelling The WorkplaceCareer path looking bumpy during the pandemic?

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel.

How your comms can mitigate disinformation

PR Daily

Understanding the value of the organization’s intangible assets, like reputation, trust, and brand, will impact mitigation. Trusted organizations with strong reputations generally have the durability and resilience to resist attack, thanks to their intangibles. Firmly established codes of ethics and a commitment to transparency. During these difficult times, its more important than ever to highlight and share accurate, relevant messages.

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How to respond when you can’t answer a question

PR Daily

RELATED: Craft messaging that maintains trust and protects reputations ]. Research has proven that most humans can detect when someone is lying , so faking an answer is not a good choice—for more than just the obvious ethical reason. Executive Communication Leadership Communications Marketing PR PR IndustryFor presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial.

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The Value of Strategic Communications in the PRSA MBA/Business School Program


Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Thought Leadership leadership management MBA Initiative

Out for a Spin: The Difference Between Twisting the Truth and Telling It


Of course public relations is about influencing publics, building relationships with stakeholders, enhancing reputations and strategically raising awareness of a message, product or cause. As the PRSA Code of Ethics states, “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision-making in a democratic society.”. Thought Leadership spin doctors

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Report: Communicators must lead transformation efforts

PR Daily

A pathway to leadership. Iwata says many communicators are concerned about how to ethically collect and use consumer data to target audiences and create fulfilling content journeys. That’s because 66% of the communicators surveyed said they own protecting the brand’s reputation and brand position in the marketplace, a responsibility once held exclusively by the marketing side.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. RELATED: Deliver powerful leadership messaging in a digital landscape ].

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical? As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011.

Panel: Racial injustice demands action, not just rhetoric

PR Daily

Organizations, based on their values and their ethics and what they were founded upon, have an obligation to say something,” observed Brandi Boatner, social and influencer communications lead for global markets at IBM. You think you’re being silent, but you’re speaking loudly,” said Ayanna Robinson , executive vice president for reputation management at Porter Novelli. How has your leadership changed?”.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

Real public relations is about behaviour, reputation and relationships. A real PR professional will be able to advise on the impact on reputation of corporate behaviour, on using data and analytics for insight, measurement and evaluation and many more things that an ex-journalist will be ill-equipped to advise on. However, being part of the team isn’t the same as providing strategic PR leadership. Reputation and relationships are too valuable to be left to chance or amateurs.

Surveying the Past, Present and Future of PR


We have formed strategic, client-agency partnerships that drive performance and build reputations. So let us leverage our collective strength and, with the spirit of community that brought us through the past century, remain engaged and continue to define our discipline together, build our value, ensure practice to the highest standards, and realize the leadership in the world of communications and marketing that awaits us in 2018 — over the course of our next 100 years.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. Marketing B2B marketing content marketing marketing leadership marketing strategy thought leadershipThe surveys have started.

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How communicators can change their organization’s objectives

PR Daily

It wrote: In 2006, the Business Roundtable Institute for Corporate Ethics and the CFA Institute decried “the obsession with short-term results” that destroys long-term value and decreases market returns, and following the global financial crisis of 2008-2009, former General Electric CEO Jack Welch told the Financial Times, “On the face of it, shareholder value is the dumbest idea in the world.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Consumers are also growing more mindful of social justice reform, with 74% saying that Black Lives Matter protests have caused them to support certain organizations for their diversity and inclusion efforts, and 88% saying it’s crucial for organizations to behave ethically.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Presumably a corporation like Wells Fargo , which also happens to be struggling with reputation issues, might look askance at a PR agency with principles at cross purposes to its own.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The reputation issues started with Plank’s public praise of President Trump as a “pro-business” leader last year. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Around the Web Events Public Relations Thought Leadership Ann Gynn Debbie Wetherhead eric schwartzman Jim Lukaszewski Lisa Caprelli Mandy Roth PRSA 2015 International Conference Shana KeithGood morning from Atlanta!

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days. FIFA tweeted a link to the statement: Statement from the adjudicatory chamber of the independent Ethics Committee - [link].

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Proud of public relations

Stephen Waddington

There’s a related conversation at the sharp end of reputation management in our business. Becoming a Chartered practitioner to demonstrate strategic, ethical and leadership credentials is the best and quickest way to do this.” If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do.

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. By setting evaluation metrics informed by your SMART goals, you can demonstrate to leadership the return on investment your media outreach has achieved to advance your organization.

How PR pros are stewards of corporate character

PR Daily

In remarks at The Plank Center for Leadership in Public Relations' annual John Koten Distinguished Lecture last month, Strong emphasized that corporate character is at the intersection of brand and reputation. That puts a premium on corporate character and ethical behavior,” Strong said. By building a brand’s reputation, you’re modifying how people experience the brand and what they are saying about it.