Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies need to navigate this legal landscape to avoid potential legal issues.

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Brand Branding Marketing Ethics 82

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

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Ethics Policies Guidelines Employee 133

Deirdre Breakenridge

SEPTEMBER 9, 2019

The organizations that live by their values and bring them to life are the companies that will get Millennial attention, the benefits of their purchasing power, and their employment. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

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Ethics Exercises Energy Corporate 218

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Now, it’s say whatever you want about whomever you want.”. Say whatever you want?

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Survey Media Relations Media Ethics 377

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

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Ethics Advertising Advertising Analysis 94

The Resolution Blog

AUGUST 1, 2019

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

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Ethics Publicity Data SEO 120

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. The FEEL First Model.

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Infographics Communications Leadership Social Media 266

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. Companies cannot lose sight of this. Companies need to get emotional.

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Brand Branding Government Ethics 253

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

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Ethics Training Financial Survey 52

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

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Ethics Data Training Agency 105

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve. And, so my roadmap begins and yours can too.

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Exercises Video Interviews Communications 204

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Nonprofit Exercises Radio 92

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

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Crisis Airlines Crisis Communications Social Media 84

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. As such, we are mindful of what we upload. SHIFTers at every level adhere to them.

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Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. As such, we are mindful of what we upload. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

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Ethics Guidelines Fashion Transportation 98

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. Things to know The Certificate in Company Direction is the first part of the IoD’s three-stage programme designed to equip delegates with the skills and knowledge needed for success in the boardroom.

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How To Government Interviews Leadership 52

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Is the company itself a leader? Does the company demonstrate operational flexibility? You get the idea.

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How To Leadership Interviews Google 185

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Striking a Balance Between Independence and Loyalty. Questions Are the Answer: How to Look Inward for an Outward Purpose.

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Employee Leadership Exercises Mobile 62

Mindful Marketing

MARCH 27, 2022

Today, the mascots of insurance companies are better known than those of many colleges. Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? public university campuses by enrollment?

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Insurance Insurance Television Exercises 75

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. For many companies, their social media presence also doubles as customer service. When products fail to meet expectations and those complaints go online, good companies are responding in real time, addressing concerns the best they can.

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Crisis Reputation Study Trends 0

The Resolution Blog

FEBRUARY 14, 2016

You are embedding them with the principles and work ethics that are your core values. To get the best make your company attractive. If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. You are giving them attitude. Listen to their ideas.

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Training Pitching Exercises Ethics 120

Beyond PR

MAY 3, 2018

While each company needs to make their own choice, one thing we can all agree on is that business growth and prosperity necessitates a free press. That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world.

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Brand Branding Government Ethics 57

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. This works best for start-ups or large companies with major news.

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Google Infographics Pitching Resources 71

Barokas

JANUARY 7, 2019

For me, resolutions have always had a negative connotation, but because I’m addicted to constantly bettering myself (along with my work, colleagues and the companies with whom I work), it was always impossible to let a January go by without an exhaustive audit of things I needed to resolve to improve. New Year, New You, right?

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Case Study Construction Exercises Media Training 60

The Hoffman Agency

MARCH 30, 2021

We touched on how our values go beyond the average company blurb seen on websites or within a boilerplate; how they guide us in our everyday interactions with others and serve as the cornerstone of our operations from the top-down. By Hibo Abtidon, Account Coordinator . Rita Yang, Senior Account Executive (APAC).

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Agency Exercises Employee Ethics 69

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

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Content Marketing B2B Marketing Exercises 63

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. Companies cannot lose sight of this. Companies need to get emotional.

Brand 55

Brand Branding Government Ethics 55

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate.

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Media Viral Video Newspapers 74

PR Job Coach

FEBRUARY 24, 2012

Look through your network to see if there is someone who works at a company you have targeted for employment. Go to your favorite java shop or the closest one to the object of your networking exercise. Write them a note, give them a call, send them an email or even a tweet if that works for you.

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How To Web Groups LinkedIn 141

Masters in Communications

JANUARY 11, 2019

The First Amendment states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

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Groups Government Google Facebook 99

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

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Social Media Media Resources Education 69

Karen Freberg

FEBRUARY 16, 2018

They are the company that is known for their classroom response tools and applications, correct? I am in awe of the dedication, work ethic, and commitment they have to help change and shape the field. You may be asking yourself this question: TopHat? Yes, they are, and they are branching out to the publishing world here as well.

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Writing Exercises Advertising Advertising 40

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

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Crisis Management Crisis Financial Reputation 62

Reputation Us

JANUARY 4, 2016

. “Most reports characterize these attacks as ‘sophisticated,’ but in truth the majority of methods used are Information Age-old and well-established ways to hack a network,” says Aaron Hayden, IT security analyst at CliftonLarsonAllen (CLA), a company that regularly audits security at healthcare organizations.

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Strategy Healthcare Crisis Communications Crisis 60

Cision

JUNE 29, 2015

Wharton professor and author of the book Give and Take: A Revolutionary Approach to Success, Adam Gase writes that there is a growing body of research demonstrating that “advice-seeking” is a very effective strategy for exercising influence, especially when we “lack authority.” Self-disclosure.

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Study Writing Facebook Groups 120

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. As we continue to grow, I’m very cognizant of the type of company culture I’m building and ways to improve it. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

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Sports Agency Industry Creativity 245