Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 104

Marketing Comparison Enterprise Technology 104

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? By asking these two questions each month, the company is able to pull data for its 5,000 U.S.

Brand 90

Brand Branding Marketing Enterprise 90

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

PR 20/20

OCTOBER 12, 2017

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. A company Facebook page might get hijacked by critics.

Marketing 87

Marketing Resources Technology Internal 87

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. The progress of news from company to media/influencer to consumer to goal (purchase, perhaps) is non-linear today in ways that would have been unthinkable even five years ago. We’re better than that.

Media 73

Media Measurement Enterprise Television 73

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 14, 2018

And it’s no accident that Look Beyond is our company tagline. When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate. It’s part of our culture. And it did.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

AUGUST 6, 2019

The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media. If your pitch passes muster, the company includes it in a single daily email sent to journalists that have subscribed to those categories. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io.

Marketing 63

Marketing Pitching Corporate Tools 63