PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Empathy is essential. Everyone gets a vote.

Trends 184

Trends Communications Skype Employee 184

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes.

Internal 62

Internal International Communications How To 62

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. It’s most definitely a No.1 Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan.

Internal 60

Internal International Strategy Communications 60

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management.

Publicity 98

Publicity Corporate Employee Interviews 98

PR in High Definition

JUNE 21, 2019

It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

Internal 48

Internal International Company Local 48

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PR in High Definition

DECEMBER 17, 2020

We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom. Do company values add value? Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Reputation Us

FEBRUARY 7, 2023

There is definitely room for improvement! Here’s how to give each of your audience members a “C” to secure your company’s “A+” reputation when it comes to communication. Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company.

Communications 97

Communications Real Estate Reputation Internal 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

Maxim Behar

FEBRUARY 28, 2024

Queen Elizabeth II was on tour in Northern England, and she — countered several ladies with large hats by chance, who told her, “Your Majesty, we are part of the Prince of Wales International Business Leaders Forum!” I had three or four employees at M3 Communications Group, Inc. You are a leader even without having a single employee.

Leadership 59

Leadership Internal International Hotels 59

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. Yet there’s a tendency I’ve observed over the last few years that suggests companies are increasingly reluctant to disclose the value of those transactions.

Corporate 96

Corporate B2B Company Marketing 96

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. The result: a new definition of professionalism. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence?

Communications 157

Communications Nonprofit Employee Film 157

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. It could be that there are some issues internally that are still being ironed out.

Reputation 48

Reputation Employee Google Internal 48

Communications Conversations

JANUARY 22, 2021

Except my company’s CEO. While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. Businesses are more trusted in most companies around the world. And again, still highest for most companies around the world. Trust in everything is plummeting.

Data 88

Data Social Media Local LinkedIn 88

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

Reputation Us

DECEMBER 14, 2022

For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

PR in High Definition

AUGUST 31, 2022

Even some of the biggest tech companies are struggling with the current economic headwinds. While tough times lie ahead, managing the reputation of your company is a business imperative. Embed reputation management into your company culture, so that your entire organisation is onboard with its importance.

Reputation 71

Reputation Policies Internal International 71

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 88

Reputation Financial Telecommunications Employee 88

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. To be sure, America definitely has a problem trusting the media.

Government 140

Government Survey Ethics Media 140

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. But a rebrand isn’t a magic bullet, especially if nothing else has changed for the company involved. To distract from internal problems.

Crisis 136

Crisis Airlines Reputation Internal 136

Reputation Us

OCTOBER 27, 2021

This may be linked to a company’s actions, performance or communications. Reputational damage generally results from a gap between what a company says—and what it is perceived to have done, or not done. If a company jumped from a one-star to a three-star rating, they could experience an increase in revenue of 18 percent.

Reputation 78

Reputation Financial Telecommunications Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

There’s a natural impulse to start at the beginning and tell a chronological narrative, especially if it’s about a new company or product. One reason I love working with high-growth tech entrepreneurs is that they tend to be more open about setbacks than larger companies. Forget the chronology. Every story needs a hero.

Storytelling 140

Storytelling How To Software Small Business 140

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Tragically, 80% of the companies felt they were already delivering “superior performance” to their customers while only 8% agreed. Engagement is also important.

Customer Service 88

Customer Service Policies Analysis Training 88

PR in High Definition

MARCH 27, 2024

In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs. It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place.

Crisis 71

Crisis Internal International Crisis Communications 71

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 101

Interviews Publicity Technology Social Media 101

PR for Anyone

JANUARY 30, 2024

On the contrary, Ashton emphasizes that older employees are far from being a financial burden. In fact, they often exhibit greater loyalty which results in less turnover for companies. Acknowledging internalized ageist ideas is the first step to dismantling ageism in ourselves and the world around us.

Technology 130

Technology Study Social Media Resources 130

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Identify vulnerabilities.

Reputation 88

Reputation Nonprofit Policies Software 88

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. Moreover, the cost of doing so definitely fits within our budgets. Jeff Corbin is CEO of APPrise Mobile.

Technology 66

Technology Communications Mobile Internal 66