ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. You can use the market research data to improve your company’s communication. Find Creative Angles. You also need to set a realistic, time-based goal.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Perhaps you could also encourage employees to speak about the positive experiences they have had working at your company. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. No one wants to be that company who “ghosts” PR firms after receiving a proposal – a topic tackled here recently. Look towards 2018.

Meeting 136

Meeting Software Product Launch Agency 136

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. The below UPS video, for example, that Steve shared is worthy of being longer because there is a story to tell. Think tutorials, campaign kickoffs and product launches. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. The company is known for its high-end fashion and accessories, including handbags, shoes, clothing, and also TikTok content!

Brand 71

Brand Branding Marketing Fashion 71

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Product launch. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

Interviews 99

Interviews Publicity Technology Social Media 99

Ethical Voices

SEPTEMBER 18, 2023

You have candidates going on websites or getting materials from a company and they say X, Y, and Z. On the flip side, it could be celebrities and consumers who genuinely are fans of a product and are gushing over how great it is, but then get asked questions by other people, “Well, what about X, Y and Z?” PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . If my company investing money upfront, I want to see sales coming from this campaign. Step 10: Leave Room For Creativity. Image source.

YouTube 116

YouTube Brand Branding Video 116

Konnect Agency

NOVEMBER 7, 2019

Your company is a social media go-getter. Influencer Events: Hosting an event or “activation” and invite influencers to attend and promote your product. For example, you might offer a 30-minute workout class with your protein bar brand available for the influencers. Cut the Fat (on your social media). Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JANUARY 26, 2017

For example, my 12-year-old son thinks Facebook is for old people like me, so he prefers Twitch and YouTube for his livestreaming needs. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Product demos. Product launches.

Strategy 40

Strategy YouTube Product Launch Video 40

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to product launches. Differences between risk & crisis | Jump to text. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. This could be the history of the company, its values, an upcoming company event or a new product launch. Company size.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2020

In fact, those messages are more real in their mind than whatever the product actually does. An example: is Bounty a paper towel? Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

A B2B company can set itself up for success with some logistical planning and research. Armed with advance intelligence, a company can create its own minute-by-minute schedule to avoid wasting the considerable time and money invested in the conference. Get creative to stand out. For maximum impact, overprepare. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. In some cases it may be easy to identify (if event or launch date specific).

B2B 60

B2B Interviews Strategy Product Launch 60

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Consider the following examples: Generate 100 sales qualified leads (SQLs) within the manufacturing industry by the end of Q4. Have they previously interacted with your company? New website launch.

Marketing 40

Marketing Comparison Internal International 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms.

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Check out this example from Mazda.). At PR Newswire (and especially for our senior creative manager Jamie Heckler!),

Social Media 40

Social Media Pinterest Media Marketing 40