Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Companies that publish more than 16 posts a month typically generate three and a half times more traffic than those which publish less than four.

How To 259

How To Social Media Product Launch Construction 259

5W PR

SEPTEMBER 9, 2021

When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner. Companies that are good at PR are preferred by journalists and editors because they understand the PR business. Defining a Target Audience and Goals. PR Calendar.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts.

Brand 52

Brand Branding Reputation Product Launch 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. There are many more creative approaches to achieving a positive image. The role of earned media enhances the perception of the company’s expertise and reliability.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Are your company hours of business 9-6? At Crenshaw, we pride ourselves on having a strong company culture and just because we’re not all together in the office, it doesn’t mean we can’t socialize. Now, however, it could start to get tougher for people to stay motivated. Maintain ‘normal’ hours. Don’t skip Zoom calls.

Wireless 207

Wireless Product Launch Energy Meeting 207

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. Shirley loves the clients and agencies she works with through Stage 1 PR.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. No one wants to be that company who “ghosts” PR firms after receiving a proposal – a topic tackled here recently. Audit your internal staffing needs.

Meeting 136

Meeting Software Product Launch Agency 136

Ethical Voices

SEPTEMBER 18, 2023

You have candidates going on websites or getting materials from a company and they say X, Y, and Z. On the flip side, it could be celebrities and consumers who genuinely are fans of a product and are gushing over how great it is, but then get asked questions by other people, “Well, what about X, Y and Z?” PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

JANUARY 10, 2023

So, it helps if it’s – as for starters, let’s just let’s assume that it’s a public company, which almost certainly necessary for me to spend much time on something. It’s a little bit like, I often get pitch pieces on companies raising a new round of financing. BB: Direct or creative subject line?

Pitching 80

Pitching Financial Video Product Launch 80

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. The company is known for its high-end fashion and accessories, including handbags, shoes, clothing, and also TikTok content!

Brand 71

Brand Branding Marketing Fashion 71

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Think tutorials, campaign kickoffs and product launches. The company said the new feature will be available to some users on March 29 and will roll out to all Instagrammers in the coming months.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Perhaps you could also encourage employees to speak about the positive experiences they have had working at your company. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Savvy PR teams are always thinking of strategic collaborations that benefit both the company and an organization, but that aren’t a force fit.

How To 120

How To Wireless Retail B2C 120

Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape.

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.

How To 120

How To Construction Product Launch Local 120

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Product launch. PR instead uses creativity and analytics to tell a story that resonates with your audience. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Brand journalism promotes compelling, upbeat stories about a company to more than one audience, often in more than one format. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. We are thrilled to be working with you.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 99

Interviews Publicity Technology Social Media 99

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

Product Launch 40

Product Launch Marketing How To B2C 40

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

Bianchi Biz Blog

JANUARY 21, 2021

For communication professionals interested in exploring a virtual trade booth for their company, Kleiner and Scheuer offered the following insight: Take the time to evaluate the pros/cons of using an outside vendor for the virtual booth development versus using your company’s own existing tools to develop. Get creative!

Automotive 70

Automotive Training Travel Meeting 70