Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. From an overall company perspective, we also coordinate PR activities between our various global locations and subsidiary companies.

Interviews 223

Interviews Retail Data Engineering 223

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. The specific technologies and applications will, of course, change. He’s also the founder of WordStream, the World’s top PPC marketing software company. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 295

Leadership Industry Conference Trade Shows 295

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: What role do you think media monitoring plays for marketers to track their company’s media? SCHEDULE A DEMO.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention. Be personable.

Interviews 208

Interviews Media Construction B2B 208

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible. Yes, we do.

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. In the past couple of years, we’ve entered a new reality, one in which companies are facing new, complex challenges and communications professionals' role in solving these is growing.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. As for PressPage, our goal is to help more and more companies manage the growing complexities of corporate communications. Exciting times ahead! It’s an exciting process.

Interviews 78

Interviews Corporate Survey Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. All clients know we work for others, of course. In PR, as in most businesses, transparency is a good thing. I was astonished, because that’s almost never done.

Agency 182

Agency Handbook Construction Pitching 182

Mark My Words

MARCH 3, 2021

The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil.

Interviews 60

Interviews Writing Advertising Advertising 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: What role do you think media monitoring plays for marketers to track their company’s media? SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

MaccaPR

AUGUST 10, 2020

Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. Companies are being forced to be considerate, sensitive and in tune with the customer’s needs, and I say it’s high time ! What does that suggest for companies whose websites bulge with case histories?

B2B 71

B2B Interviews Crisis Trade Shows 71

PR in High Definition

APRIL 30, 2024

The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in.

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 24, 2022

If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Unanticipated circumstances can involve changes at the company itself, its clients or stakeholders, or even a global catastrophe like a pandemic. An honest character . Adaptability. How can I improve my PR habits? .

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. Miami’s Magnetism: Miami wants to be taken seriously.

Trends 78

Trends Internal International Education 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

National segments are reserved for wider announcements that typically appeal to a national audience, of course. When you want to target a specific part of the country, regional broadcast is the way to go. Producers and assignment editors are looking for stories that tie into current news.

Local 323

Local Pitching Print Interviews 323

Sword and the Script

JANUARY 2, 2024

That’s of course what I did. An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? In 2016, I decided to hang out a shingle and start my own business. How has PR Changed?

Blogging 114

Blogging Software B2B Survey 114

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site.

Company 62

Company Software Crisis Management Agency 62

Communications Conversations

DECEMBER 4, 2017

Video, of course, isn’t necessarily new to LinkedIn. However, from a brand perspective, company pages do not. Anecdotally, I’ve noticed more executives using LinkedIn publishing in the last year to share thoughts and perspectives on their industries and companies. This one feels pretty easy to pull off, too.

LinkedIn 83

LinkedIn Video Company Brand 83

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Here’s how to take advantage of newsjacking for B2B companies. The point, of course, is to be quoted, so you must be quotable. A fast news cycle invites B2B newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? But there are also initiatives that simply come too early in the life of a brand or company. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Fuzzy goals. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Agency Product Launch 334