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Why My College Crash Course in Crisis Communications Will Never End

PRSay

All glibness aside, my crash course in crisis communications meant I had to determine quite quickly how to position the news, how to react and how to ensure that it wouldn’t spread to others who weren’t ready to come to terms with my sexuality. In fact, I would end my college career as the class president of the Plan II Students Association.

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How Public Relations Impacts Finance Companies

5W PR

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

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Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors

Agility PR Solutions

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

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As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a leadership imperative

Agility PR Solutions

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

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Our Top 6 Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau. Invest in user customization.

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