5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Unveiled has been held two days prior to CES, Pepcom has typically runs the night before the show opening and Show Stoppers has been on the first night of CES. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Channels should integrate AND reach your target customers. Post on social channels where your audience lives.

Leadership 98

Leadership How To Trade Shows Pinterest 98

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Whether it’s an introductory briefing or the reporter responded to a pitch, take a few minutes to review who your company is and what it does (and for whom).

Writing 130

Writing How To Interviews Pitching 130

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. In the case of a physical product, you can give away physical free samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 103

Media Advertising Advertising Print 103

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. A PR Agency’s Five Tips on Creating a Compelling Thought Leadership PR Strategy.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. Ask questions.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service.

Writing 88

Writing How To Media Guidelines 88

Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'

B2C 194

B2C Content Marketing Study Trends 194

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Polaris

DECEMBER 30, 2014

Whether you work for a large or small company, this debate is important for your brand. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? She’s not alone.

Pinterest 196

Pinterest Instagram Brand Branding 196

Bianchi Biz Blog

DECEMBER 2, 2021

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. Will your company come to the top of those searches? The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. What has your company done lately? Maybe you’re about to merge your company with another. For example, your sales team might tell you the company exceeded sales goals for the year. You can write a press release about your company’s growth.

Small Business 70

Small Business How To Writing Conference 70

Beyond PR

MAY 8, 2018

We are far more likely to take action when someone we know vouches for a company than we are when confronted by a traditional ad. This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Broader remit, more engagement across the company.”. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

Shift Communications

NOVEMBER 4, 2016

As someone who has held multiple positions at agencies, and spent several years as a PR manager at a technology company, I’m here to put a stake in the ground and declare my love for agency life. Do you have experience in B2B tech but want to broaden your knowledge to consumer clients?

Agency 60

Agency Healthcare Trade Shows Measurement 60

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

AUGUST 28, 2014

But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. company that formed several years after ENN launched in Canada. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

Study 40

Study Trade Shows Retail Financial 40

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. No one company or solution is going to solve it for a brand. ” Do you think it can last?

Brand 71

Brand Branding Marketing Facebook 71

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. Do go through the calendar for inspiration.

Airlines 120

Airlines Exercises Fashion Print 120