The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, always include details such as dates, locations and contact information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Reach out to our agency – we’d be happy to help! We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Konnect Agency

AUGUST 2, 2022

What is Thought Leadership and How Can a PR Agency Help. This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

DECEMBER 2, 2021

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. Will your company come to the top of those searches? 7) One PR firm or integrated marketing agency is as good as another. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. Managing relationships, timelines, contracts and budgets can be daunting but partnering with the right influencer marketing agency can help. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 82

Automotive Transportation Technology System 82

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. No Company is an Island (Bridges are Expected).

Privacy 36

Privacy Trade Shows Consumer B2B 36

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. If companies do not incorporate these new values, they will have to prepare to face a crisis. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. As a result, social media growth is crucial for continued success.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Marketing Budgets to Grow Digital Spend. Overall, marketing budgets are set to grow by 8.7%

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Don’t forget to put in a plug for your new content offer in your company e-newsletter, if you have one! Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? So how should your company handle the authorship of your blog? Bylined Bloggers Infuse Your Company With Humanity, Personality.

Blogging 48

Blogging Employee Corporate Google 48