Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” When a company initiative is described as a “PR move,” it’s usually not positive.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Maxim Behar

MAY 12, 2021

The company made an impressive hat-trick with three awards in the "Special Event or Launch" category and won the prestigious sedond price in the "Agency of the Year" category. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Cision

NOVEMBER 19, 2015

Identify a company spokesperson. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. The person in front of the camera doesn’t have to be the CEO or a member of the communication team.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

The Stalwart Blog

NOVEMBER 11, 2016

based sportswear company New Balance, decided to jump into the political foray. In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction".

Public Affairs 87

Public Affairs Viral Policies Journalism 87

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Wadds Inc.

AUGUST 14, 2023

France is home to more than 100 of the world’s largest companies, more than any other European country, and its leading luxury firms are achieving world domination. Client companies will continue to maintain tight cost control over discretionary spend, however, technology advancements will allow agencies to maintain margins.

Agency 52

Agency Sports Public Affairs Creativity 52

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. Brett Lofgren (President, NewsWhip ): It’s been impressive to read about all of the company’s accomplishments: best new agency, small agency, boutique agency, the list goes on. And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” I’m a believer in storytelling.

Storytelling 132

Storytelling Communications Survey Case Study 132

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The disappointment has been followed by a round of post-mortems by PR companies and advice from Cannes jurists on the reasons for the setback. It’s also worth noting that, while PR agencies took home fewer honors this year, public relations as a category is stronger than ever. The problem is, the work is often led by ad agencies.

Agency 120

Agency Creativity Advertising Advertising 120

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. The African PR sector consists of six main elements: In-house public relations teams in government and public sector organisations. Overseas companies in Europe, the Americas and APAC that want to enter and grow the African market.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Broader remit, more engagement across the company.”. Old and new tasks.

Communications 124

Communications Crisis Internal International 124

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? That led me to Curley Company. In my 25-year career.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. _Amazon is a cloud service company. Q13) The publications of Condé Nast have certainly experienced challenges from their heyday – with several folding altogether. What did the company just announce to try to ensure their sustenance? _. Q8) What is ROKU and why all the buzz? __. __.

Media 41

Media Public Affairs Journalism Retail 41

PRSay

OCTOBER 12, 2016

The fallout across digital and social channels was swift and decisive: Americans’ attitudes toward the “100 most visible companies” ranked Volkswagen dead last, according to a recent Harris Poll. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There’s an opportunity for rapid progression in a small company and learn lots of different things. No two days are the same at the busy airport press office according to Danielle. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

JANUARY 22, 2024

They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

NewsWhip

JUNE 23, 2021

And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It doesn’t work that way. That would make it too easy.

Data 78

Data Media Analytics Energy 78

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Many companies have taken strides and are making progress when it comes to diversity in the profession, but a concerted effort is still needed.

Conference 60

Conference Education Public Affairs Television 60

Mindful Marketing

SEPTEMBER 8, 2018

” Marking the 30th anniversary of the company’s iconic “Just Do It” campaign, Nike’s new ad uses narration from NFL-quarterback-turned-activist Colin Kaepernick, who also appears briefly in the spot to urge viewers to, among other things, “Believe in something, even if it means sacrificing everything.”

Sports 50

Sports Ethics Public Affairs Analysis 50

Beyond PR

AUGUST 25, 2016

Bezos himself is the third richest man in the world largely due to selling stock in his own company. Amazon.com serves consumers and AWS serves enterprises that need web based services. Tesla has made bets that some analysts view as risky, such as the purchase of solar panel and energy company Solar City. Amazon.com serves 1.5

Storytelling 40

Storytelling Brand Branding Wireless 40

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. But it’s not just consumer PR where VR can play a role. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60