NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

Public Affairs 227

Public Affairs Local Education Policies 227

Ethical Voices

MARCH 9, 2023

Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Students typically understand there is a difference between public affairs and PAO officers and those engaged in psyops. Check them out below!

Ethics 77

Ethics Pitching Public Affairs Government 77

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

JUNE 7, 2023

Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

Journalism 128

Journalism Public Affairs Ethics Technology 128

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

Senate – not an unusual pedigree for a Public Affairs VP. A consumer boycott of Campbell’s and its many brands due to a tweet by a “soup Nazi”(as one critic called Johnston), is a recipe for more than heartburn. Kelly Johnston has a background in politics; he’s a former Secretary of the U.S.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

NOVEMBER 19, 2015

Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Maxim Behar

MAY 12, 2021

First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. was selected among the final five international projects , competing for the award in the Public Affairs category of the prestigious international EMEA SABRE Awards 2021. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Communications 81

Communications Crisis Communications Media Crisis 81

Wadds Inc.

AUGUST 14, 2023

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.

Agency 52

Agency Sports Public Affairs Creativity 52

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started).

Communications 197

Communications Viral Fashion Public Affairs 197

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Then there’s the fact that the Lions favor splashy international campaigns driven by compelling creative content, which might exclude nearly all but the largest consumer brand campaigns. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

Agency 120

Agency Creativity Advertising Advertising 120

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Solo PR Pro

JUNE 8, 2021

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. So I took the job as a public affairs manager, and I think it was good that I did it because I was in the role for a year and decided that having a full-time job again was not for me.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

Mobile 60

Mobile Public Affairs Government Local 60

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Dawn Buzynski leads the award-winning public relations team at Strategic America. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Beyond PR

NOVEMBER 30, 2016

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. This builds off of five years as an award-winning public relations professional and journalist working out of Canada.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. During the webinar, we will show some examples and answer questions about what good content is, how to test it and how to ensure it is shared and consumed.

Communications 120

Communications Social Media Meeting Public Affairs 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. No two days are the same at the busy airport press office according to Danielle.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Having clear, transparent disclosure of the use of AI to create the content is helpful as a consumer of information, and as a content creator. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Beyond PR

APRIL 25, 2016

The Hill Latino ” is designed to be a go-to site covering all national and public affairs issues involving Latinos in the U.S. Brian will be covering consumer electronics and gadgets in his new role and is looking for stories on new hardware technologies that will take over the market.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Landis PR

JANUARY 22, 2024

Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Business or sales growth, engagement metrics, list expansion, customer satisfaction… too easy, just lay out the numbers. Are you changing people’s perceptions or thinking? Are you getting through to the right target audiences?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Beyond PR

SEPTEMBER 20, 2016

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. This builds off five years as an award winning public relations professional and journalist working out of Canada. Every great story has data behind it; when you find a way to share both, that’s where brands win!

Media 40

Media Retail Public Affairs Pitching 40

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

FEBRUARY 27, 2017

In celebration of Black History Month, here are a few of these pioneers: Moss Hyles Kendrix – Kendrix was born in 1917 in Atlanta, Georgia, graduated from Morehouse College and Howard University, and became a well-known publicity pitchman. Thomas Bennett is the Public Affairs Manager at UT Southwestern Medical Center.

Conference 60

Conference Education Public Affairs Television 60