Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 149

Survey Software B2B Pitching 149

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 135

SEO Content Marketing Marketing Software 135

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. Big publications are less likely to work together with small businesses, but small businesses will!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Public Relations Ideas for Small Business.

Exercises 82

Exercises Small Business Resources Writing 82

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

AUGUST 1, 2014

I would be delighted to write an in-depth article about Facebook that your audience would find really useful & hopefully interesting! I like that he showcased his experience, was honest about why he wanted to write a guest post and was specific about his topical areas of expertise. These days, that’s a feat in itself, right?

Pitching 173

Pitching Guidelines Facebook Advertising 173

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Collaborate with other small businesses in your area to cross-promote each other’s products or services. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

PRSay

JANUARY 6, 2021

We even write emails with more thought. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” Take L’Oréal, for example.

Communications 198

Communications Viral Fashion Public Affairs 198

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. ” 4. Based in the Washington, D.C.,

Small Business 40

Small Business Writing Journalism LinkedIn 40

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Blogging Resources Shonali Burke Writing blogging tips' 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

Blogging 78

Blogging Exercises Survey Google 78

Solo PR Pro

JULY 6, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business.

Crisis 110

Crisis Small Business Social Media Communications 110

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Two words: vertical markets. Get Creative With WHO You Pitch. It takes longer, sure, but has powerful impact on your pitch success rate.

Pitching 100

Pitching Real Estate Banking How To 100

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. How to Use Humor In Business Communications. What’s So Funny?

Pinterest 76

Pinterest Small Business Resources Pitching 76

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! I put a few guidelines on this–these folks had to be non-manager/non-director level. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

OCTOBER 7, 2014

As is the case for the vast majority of our Solo PR Pro community, the research also confirms that today’s independent workforce is not just between positions or ”passing through.” Are a major source of new employer small businesses. million full-time employees ). How did you handle? Let us know in the comments!

eBook 76

eBook Financial Study Small Business 76

Solo PR Pro

AUGUST 28, 2014

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. We addressed top questions from the community, including: 1. Free ebook: “Get It in Writing!”. What is Open Enrollment?

Insurance 69

Insurance Insurance Ethics Comparison 69

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Paula Johns Paula Johns Communications. Being self employed gives me the opportunity to write this while sitting by the pool. ” Shirley Johnson stage1pr.com. Kristine McGrath Gobbo spectrum Public Relations.

Creativity 73

Creativity Small Business Financial Agency 73

Waxing UnLyrical

JUNE 21, 2018

Brooklin Nash writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking. You can feature these reviews on landing pages, social media, newsletters and more.

Brand 50

Brand Branding How To Employee 50

PR Fuel

SEPTEMBER 8, 2020

However, most is upfront, honest business. People greatly value announcements from the medical community, for example. Nonetheless, it takes a good news reporter to use business news releases as a foundation for further research, rather than direct and factual information. One meant for small businesses?

Journalism 52

Journalism Corporate Software Analytics 52

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Shannon Hernandez in this short and simple post for HuffPost Small Business. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand.

Web 40

Web Small Business Creativity Content Marketing 40

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 5: Freeagent.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

Public Relations Sydney

JULY 20, 2014

Packed full of easy to use templates and examples, From Unknown To Expert shares a framework that will give you the confidence and skills to get you the media coverage and online community you deserve. Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. Get your copy from the Amazon store now! .

Social Media 53

Social Media Brand Branding How To 53

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Copy writing, blogging and content generation. Community management. Internal communications. Plan and execute media events. Networking, attendance at and sponsoring of events. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. But don’t give up just yet.

Social Media 40

Social Media Marketing How To Media 40

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Conference 66

Conference Measurement Tourism Twitter 66