Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

Stephen Waddington

NOVEMBER 26, 2020

Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development.

Tools 175

Tools How To Agency SEO 175

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Reputation management starts internally first by listening and knowing what your board, executives, staff and customers feel about your culture, products and systems.

Publicity 97

Publicity Reputation Internal International 97

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system.

Technology 170

Technology Publicity Software Pitching 170

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

The Hoyt Organization

MAY 10, 2024

Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. The content becomes more dynamic and fosters a sense of community by allowing readers to leave their thoughts and opinions.

Google 90

Google Engineering Infographics Policies 90

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. If we want to ensure wider diversity in recruitment, we need to fundamentally rewire our recruitment systems. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Moral champions. “It’s

Communications 126

Communications Crisis Internal International 126

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. AI input optimization could evolve into a marketing specialization in the same way SEO did. It’s not conscious.

Software 78

Software Company Pitching Training 78

wiredPRworks

SEPTEMBER 30, 2020

Optimize: target recommended SEO keywords and messaging. Dynamic Design: WIRED Marketing System. Diligent Data Measure: turn up online presence and connections to create your own communities. * Dynamic Design: WIRED Marketing System. Community Voice: What to say every day and in crisis mode. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Bill Threlkeld, Threlkeld Communications, Inc. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Tools 89

Tools Google LinkedIn Leadership 89

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers.

Marketing 60

Marketing SEO Advertising Advertising 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. 2) Community Strength. GA refers to “unique visitors” as “users.”.

B2B 68

B2B Measurement Blogging Community 68

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. A high quality alert system will cost at least $1000 a month.

Measurement 52

Measurement Communications Survey System 52

Business Wire

JANUARY 19, 2017

REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

MARCH 22, 2016

As a young account executive, a sense of duty and a desire to drive results (however misguided) often prompted me to put in hours for a client account that never even made it into the invoice system. It still wouldn’t capture what never makes it into the system. SEOs, well they still want links, the sort of links that only PR can earn.

Survey 60

Survey System Trends Small Business 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 12, 2017

But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. Soon it won’t be enough to foster brand without a great understanding of the entire conversion (leads & sales) system. Business 2 Community: The Future of Social Media: 32 Experts Share Their 2018 Predictions.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Measurement 60

Measurement Course Advertising Advertising 60

Buzzstream

DECEMBER 15, 2021

This is the more traditional view of a methodology and it typically includes everything from the sources you’ve used to find your data, what the breakdown of the target audience was like if you did your own survey, how you configured your weighting system and who (and their expertise) was involved in making that decision, etc. Source: [link].

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. Take control – now.

Reputation 62

Reputation Company Engineering Banking 62

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are you doing for your SEO? When was the last time you did a really good SEO audit? No, gamers are a big community.

Facebook 116

Facebook Video Brand Branding 116

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “A list is the community you have the opportunity and pleasure to serve.” When it rains, it pours. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Most content management systems (CMS) will give you a simple way to adjust these headline tags. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

FEBRUARY 9, 2015

It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. If you create a new user for each person and upload it using their password, it will show the executive’s name as the author, automatically making your blog a multi-author system. Until then, cheers! <clink>

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

JANUARY 12, 2021

In other words, multimedia can help communicate to a reader a reason to stick around and read your release. Do press release distribution services have SEO value? If you make a mistake in a blog post, you can just go into your content management system (CMS) and edit it. The reason for this has to do with the distribution.

Financial 89

Financial Video Survey Google 89

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. 4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. Embracing the cloud. I pay £6.58 Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60