Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Pressure on measurement. Much more attention on social media and SEO.

Communications 124

Communications Crisis Internal International 124

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Performance.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. It was popularizing attribution measurement in PR. billion, or $10 a share.

Software 178

Software SEO Company Tools 178

Waxing UnLyrical

JANUARY 24, 2011

Donor Tools Donor Tools is one of many, many non-profit fundraising and outreach donor management systems. For large organizations that need custom functionality and advanced reporting, this system won’t cut it. Why do I like it? But for smaller organizations or start-ups on tight budgets, it’s worth checking out.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. A real strategist is worth the time they spend thinking about building a business because they can demonstrate measurable results of provable worth. Finance, sales, project management, and communication systems all precede marketing as essential business systems.

Industry 0

Industry Creativity System Training 0

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. 4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

SEPTEMBER 28, 2010

On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Mission: Accomplished , by Lindsay Allen. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 80

Facebook Twitter Measurement Blogging 80

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Keep your customer happy and engage them individually through your growing social community.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

JANUARY 18, 2011

I have another post coming on comment systems, and LiveFyre will star front and center over there! Mark as read Approve comment No hard feelings for leaving Livefyre off of this post :) Looking forward to reading the one you write about comment systems! Along the lines of one of the points in s guest post over at s Spin Sucks: [link].

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

NOVEMBER 11, 2010

Even if, according to the Hindu caste system, that’s what his family was, if there was anyone who cared less about caste and status, it was my grandfather… not to mention the fact that he was a devout Christian. “I’m a Brahmin&# The Brahmin bit always cracked us up. These fine folk did: Jan.

Facebook 105

Facebook Twitter Transportation Measurement 105

Stephen Waddington

NOVEMBER 26, 2020

Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development.

Tools 175

Tools How To Agency SEO 175

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. The Trust Gap Widens . PR Lessons .

System 100

System Training Engineering Employee 100

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Online Reputation management is crucial in the digital age. Take control – now.

Reputation 62

Reputation Company Engineering Banking 62

Rock the Status Quo

FEBRUARY 9, 2015

It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. How can you measure success of the long-form posts? Helping launch an internal communications program to incentivize and manage employee blog posts is also a FANTASTIC program for an agency to initiate and manage.

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

JUNE 6, 2016

Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 2, 2010

It shows that you respect the organization’s systems , which is something you’re going to have to be able to live with and adhere to if you get that job. BUT as a long-time HR person, I also know that our systems are not always as good as we want and some HR folks are not either. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

SEPTEMBER 4, 2010

Thats why I think that the definition only serves to create a "have" "have not" system and a lot of people who feel that there is something wrong with them. I dont want to measure myself by others. I want to measure myself against myself. Thank you for the timely post. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 75

Facebook Twitter Measurement Blogging 75

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. I think so. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 12, 2017

But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. Sales is driven and measured by one metric, closed business – revenue. Soon it won’t be enough to foster brand without a great understanding of the entire conversion (leads & sales) system.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

The Proactive Report

JANUARY 30, 2015

SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

OCTOBER 25, 2010

And, staying in the relationship can be a safety measure, especially when the abuser threatens your children if you leave. For those not in abusive (physical, emotional or otherwise) relationships, we cant understand why the victim doesnt just leave. Unfortunately, its not that easy. Pink Fans said: Color Clash: Pink or Purple?

Twitter 99

Twitter Measurement Facebook Blogging 99

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. Stay on top of your systems. Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!)

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots. Press release! What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115