ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Video narratives: Engaging and visually compelling, fostering emotional connections.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. These organizations offer networking opportunities and resources. Email and video calls Email remains a powerful networking tool for initial contact and follow-ups.

Publicity 103

Publicity Internal International Resources 103

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Collaborating with influencers and advocates Influencers and advocates within the Sober Curious community can play a significant role in promoting a brand or product.

How To 78

How To Resources Storytelling Community 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. [00:00:15] And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook 116

Facebook Video Brand Branding 116

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Here’s a video I did specifically on this topic.

Real Estate 130

Real Estate Publicity Television Local 130

5W PR

APRIL 21, 2023

It can take the form of text, photos, videos, and other content shared online. It includes blog posts, photos, videos, reviews, and social media posts. This fosters community and boosts user participation. This saves resources while providing valuable marketing content. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

ReimaginePR

NOVEMBER 13, 2014

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Resources are tight everywhere,” says Suzi. “We

Brand 306

Brand Branding Storytelling Resources 306

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Offering free tools or resources Develop and offer free tools or resources that are valuable to the target audience. This can be done through webinars, live videos, or interactive virtual events.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

FEBRUARY 19, 2024

Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

PR for Anyone

JANUARY 5, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. A simple google search of “new laws in [state] 2022” gives you quite a few resources. Happy New Year! Are you looking for strategies to pitch the media today? I want you to be the expert.

Pitching 130

Pitching Strategy Publicity Media 130

5W PR

MARCH 15, 2023

UGC also helps create a sense of community and authenticity around the brand. Brands can share customer photos or videos and create unique hashtags that customers can use when posting about the brand. Brands can share photos and videos of employees at work. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Snapchat now allows you to record longer videos and links in videos along with creating geofilters within the app. Video and photo replies are now available on IG.

Social Media 40

Social Media Resources Media Case Study 40

PR for Anyone

OCTOBER 12, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Team up with your accountant and interview them about these topics and then share the videos throughout the month. You can also talk about outdoor kitchen areas and pools.

Real Estate 130

Real Estate How To Local Interviews 130

PRSay

AUGUST 17, 2023

Twitter’s stingy four) and videos of up to five minutes each. Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling). This can translate into long-term brand loyalty and deeper community engagement.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

PRSay

OCTOBER 17, 2022

To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. The video ends with Robertson’s face distorted by a TikTok filter to appear like an angry hobgoblin. Doing stuff like that [TikTok video] has helped with engagement. But I try to keep it broad.

Communications 183

Communications Video Social Media Facebook 183

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. will have on the world. epodcaster.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Analyst reports are among the most important resources here. The experience of strangers in the same professional community can be as persuasive as that of experts.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

Prohibition

FEBRUARY 1, 2024

Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

Communications Conversations

MAY 20, 2020

The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Now, the video episodes are a little long. May 19), they first promoted it the week before with this post where Ling teases the show with a 20-second video.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. More dog videos, please! Community management. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

5W PR

JUNE 9, 2023

Interactive discussions or Q&A sessions can create a sense of community, while live events can foster a strong connection between the brand and its followers. Testimonials, reviews, photos, and videos can be featured on the company’s social media or website. User-generated content is a powerful tool for brands.

Brand 88

Brand Branding How To Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Build a community. The video stories are shared on all other social channels. It’s all about video.

B2B 170

B2B Social Media Media Education 170

PR Fuel

OCTOBER 5, 2020

Engage With Your Community. Small businesses are integral parts of the local community. Engaging with that community is a crucial part of small business marketing. If you are active in your community, your small business will thrive. Your community also extends past the geographic area. Videos offer just that.

Small Business 52

Small Business Marketing Local Community 52

Melissa Agnes

OCTOBER 22, 2014

By attending this conference you will learn: Proper and strategic ways to communicate on social media to ensure maximum views and a continually growing community. How to maximize the use of pictures and videos and learn why your fans and followers love them. Crisis Management Resources In the News' Register now!

Conference 228

Conference Social Media Crisis Crisis Management 228

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. You can forward Google Voice through Hangouts and add the capability for video calls. Key features: Obviously YouTube is the premier repository for online videos. I’m not unique. Google Contacts. Google Trends. Google Plus.

Google 244

Google Mobile How To Skype 244

Solo PR Pro

FEBRUARY 15, 2022

Blog post or op-ed; social posts; images and video. More resources on influencer campaigns. If you’re ready to do more with influencer campaigns, here are some resources we’ve used and shared with our clients as well as a special offer for the Solo PR Pro community. Take over a social channel?

Small Business 99

Small Business Web Nonprofit Resources 99

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Oscar Munoz, United CEO, apologized for the incident on social media. Conclusion.

Crisis 271

Crisis Brand Branding How To 271

PR 20/20

MARCH 7, 2023

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3. Google Ads Creative Certification , which focuses on creating effective ads for Video, Display, App, and Search campaigns.

Course 52

Course Marketing Analytics Google 52