Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For reference, the median DR in our analysis was 74.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. For instance, a link on another website could improve your SEO, or where you pop up on a search engine. When it’s not exclusively about the brand or product, that content strategy is what’s referred to as “tangential content.”

Small Business 127

Small Business SEO Survey Study 127

Onclusive

SEPTEMBER 20, 2023

Combining these strategies with a competitor and risk analysis tool is the best way to capitalize on your efforts as we’ll explain in some of the points below. Messaging and Positioning : Gaining insight into how competitors convey their brand’s value and distinctive selling points establishes a reference point for your messaging strategy.

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Presspage

AUGUST 20, 2019

Shared media often refers to social, user/consumer-generated content. But securing earned media boosts your SEO and builds trust with both your audience and the media. Set strict publishing standards to ensure well-written, easily shared, SEO-optimized content. You can try setting up a community forum for deeper engagement.

Media 74

Media SEO Resources YouTube 74

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases. Please let me know what you think.

Google 71

Google Infographics Pitching Resources 71

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social Media Marketing (SMM).

Reputation 62

Reputation Brand Branding SEO 62

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement.

Social Media 62

Social Media Strategy Media B2C 62

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MAY 10, 2016

That’s how businesses build communities. Growth not only requires consistency but the discipline of process and marketing integration across functions and platforms – be it advertising, PR, SEO, social media, email, among others. billion in ad spend waste in 2015, according to a new report.”. That’s how to build an audience.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

APRIL 4, 2017

That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. The report says 244 of the 270 respondents primarily serve the B2B community.

B2B 63

B2B Study Marketing Survey 63

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JANUARY 19, 2016

Get a Grip on SEO with the MozBar. There are several references to Moz and PR on this blog. If you’re a PR pro struggling to figure out digital marketing or SEO, I highly recommend checking out this company’s blog , associated communities like Inbound.org and free tools like Open Site Explorer.

Digital PR 60

Digital PR Tools SEO Web 60

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows.

Pitching 78

Pitching Instagram Survey Data 78

Buzzstream

DECEMBER 15, 2021

From time to time there are other factors at play (journalists may reference someone because of their following or brand association) but in 99% of cases, it’s not only what you have to say but who has to say it that is the determining factor. Getting this across is a key part of the job for someone using reactive PR tactics in particular.

Digital PR 83

Digital PR Data Survey Construction 83

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Buzzstream

OCTOBER 30, 2018

One of these brands (let’s refer to it as Competitor 1) was a relatively new website that had acquired a ton of new domains quite quickly. The other brand (let’s refer to it as Competitor 2) was a site that has been around much longer than we have, and at the time had nearly three times the overall amount of dofollow domains linking to it.

Software 56

Software Report Data Strategy 56

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. A melting pot of traditional media relations, SEO, content marketing, blogging, web strategy, link-building, email outreach, crisis management skills.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

FEBRUARY 1, 2011

.&# He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Behavior To note: Seth also made the point that business outcomes primarily refer to the behavioral part of the communication funnel.

Measurement 77

Measurement Publicity Web Analytics 77

Beyond PR

SEPTEMBER 8, 2016

SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. While this advice from Bryan Kramer may have been in reference to influencer marketing programs, it holds true for content creation as well. Write about the thing, not the keyword string.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. It’s either/or. PUSHBACK No one was outraged with the print publication disappearing.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Look at some of his parables. These fine folk did: Jan.

Publicity 86

Publicity Creativity Measurement Twitter 86

Buzzstream

AUGUST 13, 2018

Qualification, on the other hand, refers to the stage in the process where you vet those discovered prospects to determine which will actually be a relevant, high value lead that can help you deliver on your goals. How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs.

Google 117

Google Measurement Advertising Advertising 117

PR Conversations

AUGUST 18, 2011

In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective. Possibly this has been used before.

Construction 40

Construction Internal International SEO 40