Contently - Strategy

NOVEMBER 29, 2023

Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. SEO Value: They often have SEO value, meaning they are topics that people are searching for. What Are Topic Pillars? They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social Media Marketing (SMM).

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Look at some of his parables. These fine folk did: Jan.

Publicity 86

Publicity Creativity Measurement Twitter 86

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. It’s either/or. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Onclusive

SEPTEMBER 20, 2023

Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts. Specifically analyzing their social media interactions, content engagement, and community management gives you the info you need to fine-tune your tactics.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Not to mention a whole host of plants, insects and animals. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Love the Garth Brooks reference, Lori! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

NOVEMBER 17, 2010

I bookmarked it to save as reference. Mark as read Approve comment I have definitely noticed how visually appealing your posts are - your use of pictures, boxes, bold & italics DO draw me in. Now if only I could be as CLEVER as YOU!!! Great post. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Every Hendrix reference was a part of the relevant message. Know What Works For You The idea of presenting to an audience about how his music inspired me to think a little differently in business got me excited. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. I think the little gray bar youre referring to is how copy shows up when I highlight something using the "block quote" button in WordPress. Additionally, they will be able to teach others valuable knowledge with their own perspectives.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 10, 2010

But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Its much better than finger push-ups (Perfect Strangers reference!). Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

FEBRUARY 8, 2011

I can’t give you the answer to this, except refer you back to #1. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. Once you cross the line between fleetingly flattering and outrageously obsequious, you will likely fall flat on your face. Which lists are the best lists to be on?

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

JANUARY 19, 2016

Get a Grip on SEO with the MozBar. There are several references to Moz and PR on this blog. If you’re a PR pro struggling to figure out digital marketing or SEO, I highly recommend checking out this company’s blog , associated communities like Inbound.org and free tools like Open Site Explorer.

Digital PR 60

Digital PR Tools SEO Web 60

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Waxing UnLyrical

AUGUST 29, 2016

Because social media is now so intertwined with our lives that any conversations and communications worth having will be social media based. And I LOVE the community aspect! Why do you care about Social PR? What’s your secret Social PR Superhero power? Building rapport.

Banking 44

Banking Social Media Course Community 44

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 2, 2010

So, it is always, always, always smart to network your way in - make a connection and ask that connection to refer you to the right people. BUT as a long-time HR person, I also know that our systems are not always as good as we want and some HR folks are not either. Employee referrals are a prime way of hiring for many organizations.

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Waxing UnLyrical

SEPTEMBER 2, 2010

If they’re resources you will find useful, bookmark them (I use Delicious or Evernote ) for future reference. The other thing that’s smart to do is, when the transcript is generated, look for any URLs that have been shared during the chat. Rules of engagement This is an easy one. What you should expect : anything and everything.

Twitter 82

Twitter Resources Conference Facebook 82